This article is meant to provide you with comprehensive answers to the most common questions that arise from our years of meetings with potential clients of the HackerNoon business blogging program.
Building a brand isn’t just about marketing. It’s about consistently telling a story that reaches and resonates with the right audience. When businesses communicate what they do, how they do it, and why it matters, they create familiarity. Over time, that familiarity builds trust and ultimately, loyalty. This is what we call brand recall. It comes with cadence and consistency.
That’s why HackerNoon created the Business Blogging Program: to help companies share their expertise, updates, and insights with a global tech-savvy audience.
This FAQ compiles the most common questions we’ve received from years of conversations with businesses using the program, covering everything from content types and publishing logistics to SEO and analytics.
What is HackerNoon Business Blogging?
This offering helps businesses build credibility in the tech ecosystem by coexisting with a diverse mix of technologists and contributors.
Think of it as your company blog, but supercharged, backed by HackerNoon’s editorial standards, optimized for SEO, and reaching a tech-savvy audience.
Why publish on HackerNoon in addition to our own blog?
You absolutely should publish on your own blog too! However, HackerNoon offers unique value that your standalone blog likely can’t match:
- Established Authority: Gain instant credibility by publishing on a platform that’s trusted by millions of technologists.
- Higher Visibility: Benefit from organic reach, site-wide distribution, and exposure to our 4M+ monthly readers.
- SEO Boost: Leverage our domain authority (DA 85+) to improve your article’s search engine rankings and AI search visibility
- Engagement Metrics: Transparent reads, time spent reading, backlinks, and comment data.
- Multi-format Reach: Your posts are amplified via audio story podcasts, newsletters, keyword pages, and social media. You can also opt to get the main page feature and HackerNoon Newsletter boost
In short, publishing on HackerNoon helps you reach the right people, at the right time, in the right context.
What kind of content can we publish?
Here are the formats and themes that perform best:
- Technical Blogs: Architecture decisions, dev tooling, best practices
- Product Updates: Feature releases, use cases, behind-the-scenes
- Engineering Culture: Team retrospectives, lessons from failure/success
- Thought Leadership: Industry insights, future trends, expert opinions
- Case Studies & How-Tos: Tutorials, problem-solving workflows
- Founders’ & C-suite Letters: Strategic announcements, reflections, vision
- Press Releases & Announcements: Product Updates, Wins, Partnerships, and more
💡 Avoid purely promotional content. Our readers value expertise, utility, and authenticity.
Who writes the content?
You do. HackerNoon’s Business Blogging offering is designed for companies that already have internal writers or subject-matter experts.
You create the content, and we take care of the rest, including:
- Editorial Review
- SEO Optimization
- Formatting & Tagging
- Distribution across HackerNoon and the rest of the internet
💡Need help refining your writing? Our editors will provide light-touch feedback to ensure it meets HackerNoon’s publishing standards, but we don’t currently offer co-writing or ghostwriting services.
💡Need to recruit writers?
Do you retain ownership of the content?
Yes. You retain full ownership and are free to republish it elsewhere. We just request a canonical tag if you first publish it on your own blog (for SEO purposes). More details
How often can we publish?
As often as you want. We recommend a consistent publishing cadence to build momentum and long-term value. Companies that publish high-quality content regularly see the best results across engagement, SEO, and thought leadership. Here are examples of companies publishing regularly with us:
MinIO (Software)Noda (Fintech)MEXC (Web3)BTCwire (Press release/media wire)- Amazon’s
AWS Marketplace andAmazonIVS
Where will the stories appear?
- Your Company Profile Page (e.g. hackernoon.com/u/googlecloud)
- Our Daily Newsletter and Social Channels, depending on editorial discretion
- Permanent blockchain backups on Arweave and Sia Network
- Translation pages
- Indexed in Google within hours
- AI search: Discoverability in LLMs due to high authority and support for multiple languages
- On HackerNoon.com, categorized by relevant tags (e.g. #AI, #DevOps, #Cybersecurity)
💡 Do you know HackerNoon has more than 100,000+ keyword pages? You can choose the existing ones and create new ones that help you rank for your article. Here’s the complete list of HackerNoon Tagged Pages.
How will readers know it's our company blog?
Each story clearly indicates that it's published by your business. You’ll have a Business Page, and an optional Author Byline (e.g., "Written by the team at YourCompany").
Plus, your Company Page will showcase your logo, tagline, website link, bio, and all published stories — like a mini-blog within HackerNoon.
Will we get analytics?
Yes. Each story comes with public metrics like:
- Reads & Reading Time
- Mentions around the web
- Audience Engagement (e.g. comments)
💡If you have a business profile on HackerNoon, you can see your stats here: https://app.hackernoon.com/stats
What’s the review process like?
Every story goes through HackerNoon’s editorial workflow:
- Submission: You upload your draft
- Editorial Review: Our team checks for quality, structure, tone, and SEO.
- Feedback Loop: If needed, we send you notes or revisions.
- Publication: Once approved, your story goes live and is distributed.
- Turnaround time: Usually 2–5 business days, depending on complexity.
For bigger clients, we provide managed accounts service, where you simply share your articles via form (links or google doc) with your required date/time, and our editors will take care of it. For Managed Account services, things can be published in a matter of hours, not days.
💡 To learn more about editorial standards and requirements, see HackerNoon Editorial Guidelines.
Can we update or delete stories later?
Yes. You can request updates, corrections, or unpublishing at any time via your account manager or
What are Business Blogging Credits, and how much do they cost?
Publishing credits are the “currency” you use to pay for each Business Blogging article you publish on HackerNoon. Each credit lets you submit one article with full distribution across our platform and the web.
- Single Credit: $650
- 12‑Credit Package: $4,788
- 52‑Credit Package: $15,548
- Enterprise Plan: Custom pricing — please book a meeting with our sales team for a tailored package.
💡For a complete breakdown of packages, add‑ons, and distribution options, see our Business Blogging page.
How long are my Business Blogging credits valid?
Forever. All Business Blogging credits come with lifetime validity — they do not expire.
That said, we recommend publishing regularly and with a consistent cadence to maximize SEO impact, maintain brand recall, and build audience trust over time.
If my story gets rejected, does that mean my credit is wasted?
No. Your credit is only deducted once your story is published. If your submission is rejected or needs revisions, your credit count remains unchanged.
Do I get a do-follow link?
No. Per Google Search Central, any paid, sponsored, or branded content link must carry rel="sponsored" (or at minimum rel="nofollow") rather than a do‑follow tag. This is required to indicate to Google that the link is part of a compensated arrangement.
That said, you still capture strong SEO and brand‑building benefits from HackerNoon Business Blogging:
- Established Authority: Gain instant credibility by publishing on a DA 85+ platform trusted by millions of technologists.
- Higher Visibility: Benefit from organic reach, site‑wide distribution, and exposure to our 4M+ monthly readers.
- SEO Boost: Although outbound links are tagged sponsored, your article lives on a high‑authority domain, which Google values when evaluating overall relevance and trust.
- Engagement Metrics: Access transparent reads, average time‑on‑page, backlink counts, and audience comments.
- Multi‑format Reach: Amplification via homepage features, email newsletters (350 K+ subscribers), and social media channels.
How to keep your own site’s authority (Canonical Linkback)
If you’ve already published the original article on your own domain and then repost on HackerNoon, use a rel="canonical" tag on the HackerNoon version pointing back to your original URL. This tells Google which version is the “master” copy and ensures that any ranking signals (link equity, relevance) a)ccrue to your site, not the secondary host (source: __Google for Developers).__See the structure below:
<link rel="canonical" href="https://yourdomain.com/your-original-article-url" />
By combining rel="sponsored" compliance with rel="canonical" linkback, you maintain full transparency with Google and preserve ownership of SEO value, while leveraging HackerNoon’s audience and distribution power.
Can you share some relevant case studies?
HackerNoon recommends a consistent publishing cadence to maximize visibility, build momentum, and drive long-term brand value. Companies that publish high-quality content regularly see the strongest results in terms of engagement, SEO, and thought leadership.
Some notable examples and case studies on HackerNoon include:
MinIO (Software): Sharing deep technical insights to position themselves as leaders in open-source storage.Noda (Fintech): Educating audiences on financial automation and APIs with a steady content flow.MEXC (Web3): Building trust and awareness in the crypto space through regular, informative posts.BTCwire (Press release/media wire): Leveraging HackerNoon’s distribution to amplify Web3 news and updates for its clients.- Amazon – via
AWS Marketplace andAmazon IVS : Using HackerNoon to showcase cloud innovation and customer success stories.
Wanna learn more about HackerNoon Business Blogging? Book a meeting with our sales rep to learn more.
