What makes these companies so succesful on digital platforms? The success of a brand on social media often relates to the attractiveness of its product/s, the people building and developing the brand, and how customers engage with the brand. Is it so? Perhaps… Let’s see what some of the most followed — that does not necessarily mean ‘succesful’ — companies on social media are. The list does not include news outlets, media-only companies, and celebrities. TWITTER Youtube 70,249,950 followers Twitter 62,057,981 Instagram 39,482,334 Google 19,159,848 Facebook 14,040,083 INSTAGRAM Instagram 227,294,061 followers Nike 74,941,080 Victoria’s Secret 57,385,917 Chanel 26,645,010 H&M 23,362,560 FACEBOOK Facebook 203,993,172 likes Coca Cola 106,128,548 Youtube 83,280,230 McDonald’s 74,225,638 Disney 51,042,416 LINKEDIN Google 5,358,817 followers Microsoft 4,154,836 Apple 3,769,735 Amazon 2,728,737 HP 2,526,345 YOUTUBE IGN 8,898,922 subscribers Red Bull 6,482,290 PlayStation 5,931,435 Google 5,528,161 Apple 5,371,720 Thoughts anybody?