What makes these companies so succesful on digital platforms?
The success of a brand on social media often relates to the attractiveness of its product/s, the people building and developing the brand, and how customers engage with the brand.
Is it so? Perhaps… Let’s see what some of the most followed — that does not necessarily mean ‘succesful’ — companies on social media are.
The list does not include news outlets, media-only companies, and celebrities.
- Youtube 70,249,950 followers
- Twitter 62,057,981
- Instagram 39,482,334
- Google 19,159,848
- Facebook 14,040,083
- Instagram 227,294,061 followers
- Nike 74,941,080
- Victoria’s Secret 57,385,917
- Chanel 26,645,010
- H&M 23,362,560
- Facebook 203,993,172 likes
- Coca Cola 106,128,548
- Youtube 83,280,230
- McDonald’s 74,225,638
- Disney 51,042,416
- Google 5,358,817 followers
- Microsoft 4,154,836
- Apple 3,769,735
- Amazon 2,728,737
- HP 2,526,345
YOUTUBE
- IGN 8,898,922 subscribers
- Red Bull 6,482,290
- PlayStation 5,931,435
- Google 5,528,161
- Apple 5,371,720
Thoughts anybody?