Too Long; Didn't Read
A Short Story About the Innovation Hype: Should We Care About Being Innovative? The Red Ocean - Not So Red As It's Painted - is it the key to the future? We all want to be innovative so we’re adjusting the meaning of being innovative to our own needs - just to fit into the innovative world. You need the X-factor - innovation - something that will take you to the deep waters. Fill the niche in the market - enter the Blue Ocean. Find the right, niche piece and find the right niche piece.