Too Long; Didn't Read
Surfing seems to have attracted a lot of people the last 6 months. This is called by the Baader-Meinhof Phenomenon or frequency bias. It is the same as buying a car and then noticing that there are so many people driving the same car are you. The main idea is making any reward that you have for the user variable. This variable schedule of rewards is more effective than what B. F. Skinner was the father of behavior analysis. He found out that when a bell rings and you immediately reward a dog with treats, the dog will be condition to expect a treat.