I-Dirty Secrets ye-Developer Advertising: Yini Amakhasimende Amasevisi - Futhi Yini Ukwenza Ngaphandle

Okunye Hackers!

Uma unemibuzo mayelana nokuthengisa ngempumelelo ku-developer, akuyona nje.

Ngokuvamile esifundeni esilandelayo ye-B2B software marketers:

• I-78% wabhala ukuba ukufinyelela futhi ukuxhumana nabasebenzi kubasebenzi kubasebenzi kubasebenzi kubasebenzi kubasebenzi kubasebenzi
• 65% ukuhlangabezana ukukhiqiza impendulo okuyinto ngokuvamile zihlanganisa nabasebenzi zobuchwepheshe
• I-60% ibonise ukuthi izinzuzo zabo ze-developer marketing ziye "ukushintshwa noma zithole" okungenani

Ngingathanda okungaziwa?

Kuyinto kufanele. Ngenxa yokwenene:developers are a tough nut to crack.
I-Ad-averse. Hlola ngokushesha konke okungenani okungenani njengama-marketing fluff.
Nokho - bayeabsolutely criticalUkuphumelela kwakho

Ukugqoka ukujabulela ukuthi okufanayo? Sishayele ukubhuka ku-HackerNoon manje futhi thina ucwaninga ukufinyelela kwama-developer ngezindlela ezisebenzayo.

I-Developers akuyona abasebenzisi kuphela. Bona abacwaningi zobuchwepheshe. I-tool evaluators. Izisombululo ezisondlo (ngaphandle kwe-decisive) emibuzo emikhulu yokuthengisa amatikiti.

Yini uma ungashintshile ukufumana ukubaluleka kwabo?
Lezi six-figure ibhizinisi zihlala ngokushesha.

I-Hard Truth mayelana ne-Developer Ad Channels

Thola ukubuyekeza ama-number ye-second.

• I-Google Ads (i-Programming keywords): I-CTR ye-0.09%
• I-Reddit I-Promoted Posts (i-subreddits ye-developer): I-0.05% CTR
• I-Stack Overflow Display Ads: I-0.03% CTR

Ngaba akuyona kuphela imali emkhakheni.
NgabaUkukhangisa ama-channels abavela abavela abavela abavela abavela abavela.

Ngenxa yokuthuthukiswa akuyona abalandeli ukuze zithengiswe.
Thola ukubaizixazululo ze-real to real problemsKonke okuzenzakalelayo - noma okuzenzakalelayo - kubhalwe ngokushesha.

Hlola ukwelashwa kwama-developer njenge-Metrics

Kuyinto kulula ukujabulela: Abavela abathengi, akuyona personas. Zine izinzuzo zayo zayo, izinzuzo zayo zayo zayo, izizwe zayo zayo zayo.
Futhi uma ukwelashwa kwabo njengama-humans kunezindawo ze-dashboards,everything changes:

• I-81% akutholwe ukuthi zihlanganisa ukuxhumana nge-content enikezela izinzuzo zabo kanye nezindawo zokuthanda.
• I-75% ibhizinisi ebonakalayo ama-developer culture kanye ne-workflow
• I-70% yaziwa izixhobo ezintsha nge-community etholakalayo

Kuyinto akuyona kuphela ukudala amaphepha amabhulogi amasha noma ukunakekelwa kwe-podcast. Kubalulekile ukufinyelela kwekhulumeni we-developer - futhi ukubonisa ngokwenene.

Yini ngokwenene kusebenza ku-developer marketing?

Umthengisi we-developer emakethe we-developer abanamakhasimende eyodwa enhle:

I-developers ine-life kanye nama-interests ngaphandle kwe-#CoderLife

Developers have lives and interests beyond #CoderLife

Ukukhangisa. Okwe?

Ngenxa yalokho, iningi yokuthengisa kwenziwa embhedeni, akuyona embhedeni!

I-Dev Marketing ayikwazanga ukuqhuma ama-advertisements amancane noma ukunakekelwa ama-posts amancane.relationships.

Kuyinto mayelana:

• I-Trading Generic, i-spammy tactics ye-authentic, i-relationship-driven strategies
• Ukubuyekeza ama-metric ye-vanity ngenxa ye-engagement enhle kanye ne-impact ye-revenue
• Ukukhipha umdlalo wokubacindezela ukuze kube nenkinga elula, elinganayo ku-ROI.

Yini, Yini Next?

Uma u-devel marketing yakho ibonelela ku-cry into the void, akuyona akuyona-ukushintshwa-ukushintshwa-ukushintshwa-ukushintshwa-ukushintshwa.

I-Time for a New One

Futhi ku-HackerNoon, sinikezela ezingaphezu kwama-4,000 amazwe ukufumana isisindo yayo emoyeni yama-developer. Ukusuka ku-startups kuya ku-scale-ups, sinikezela konke - futhi sinazi ukuthi kungcono.

Uma ungathanda ukuqala ukuxhumanisa kunoma ukuhambisa, thina ucwaningo.

👉 Sishayele i-call futhi siqale ukuhlangabezana nezimo ezinzima.