Ngexesha lokuphendula kweDev Pragad, i-Newsweek iye yenza isiphumo esikhulu ekuphuhliseni yayo njengomgangatho wesayensi omtsha kunye ne-Newsweek.ukuthenga Adprime,inkampani ye-Digital Advertising Technology eyenziwe kwi-healthcare. Le nqakraza akugqithisa kuphela indawo ye-Newsweek kwindawo ye-healthcare, kodwa inikeza isinyathelo esitsha sokukhula kwinkampani ebonakalayo ebonakalayo ngexesha le-Pragad.
Nge-acquisition, i-Newsweek ibonelela kwi-Demand-Side Platform (DSP), i-proprietary healthcare data assets, kunye ne-ad-exchange ye-private that allows healthcare marketers to reach highly specific, privacy-compliant audiences.I-Dev Prague, le nqakraza kunokuba nje ukwandisa iinkcukacha zentengiso, nto le nqakraza kwi-value yokuba ye-Newsweek brand.
"Kukho kuphela ukongeza amaxabiso ezininzi," Pragad wathi. "Kukho ukwakha i-equity epheleleyo, ixesha elide kwindawo apho sinokufumana i-upside emangalisayo - ukhuseleko, idatha, kunye ne-precision advertising. I-Adprime inikeza indlela enokufanelekileyo yokwenza oku."
I-Adprime i-deal yinto elidlulileyo kwi-strategy elikhulu eyenziwa kwi-Pragad ukususela kwi-CEO ngo-2016 yenza i-Newsweek kwi-vertically-integrated, i-digital-first platform. Kwixesha elidlulileyo, ukufikelela kwe-media brand yandisa, kwaye indawo yayo yayo yayo yaye yandisa kwiimeko ezininzi. Namhlanje, i-Newsweek i-net worth iyona eliphezulu kwiholide yayo ye-90 kwiminyaka yayo, isiphumo enxulumene ne-Pragad ye-disciplined growth model.
Yintoni oku kwenza le nophuhliso ukhangela kuphela ubuchwepheshe Newsweek iintlobo, kodwa indlela ilungele kwi-ecosystem epheleleyoUkusuka kwakhonaI-Newsweek ye-editorial authority kwi-healthcare ngokusebenzisa i-ranking ye-medical, i-reporting ye-investigative, kunye neengxaki ze-health-focused, ibekwe isiseko esemgangathweni sokubambisana ne-advertising.
Pragad wathi, "Ndiya sikhumbule ukhuseleko kunye neengcali ze-healthcare nge-content yethu. Ukongeza i-Adprime inokukwazi ukuphucula le-ecosystem kunye ne-targeted advertising delivery eyenziwe yi-data-driven, i-compliant, kunye ne-high-efficiency."
Kwi-internal, ukwandisa i-Newsweek kule iindidi ithathwe yi-"Nexxus", i-platform eyodwa elihlanganisa i-editorial, i-hospital kunye ne-doctor rankings, iinkonzo ze-subscription, kunye ne-now-digital advertising. I-Nexxus ithathwe ngokugqithisileyo ngexesha elidlulileyo, ezidlulileyo ne-Newsweek ye-Health Week eNew York ngexesha elidlulileyo.
Yinto enokufanelekileyo kakhulu yindlela yokufinyelela i-Adprime. I-Newsweek ivule i-acquisition ngaphandle kokufunda i-external capital okanye ukunciphisa i-equity, nto leyo ibonelela ngokucacileyo kwisakhiwo se-financial yebhizinisi. Njengoko i-Dev Pragad ibhizinisa i-brand nge-evolution yayo ye-digital, lo mgangatho yebhizinisi ibonelela i-value ye-Newsweek.
I-Adprime, kunye ne-$10 million yentengiso yonyaka kunye ne-lean, i-agile team, ibonelela kuphela i-intengiso ye-potential, kodwa i-expertise ye-technical kunye ne-aTrack Record UkuphumlaI-Integration yayo kubandakanya ngokushesha imibuzo ye-Newsweek kunye nabathengisi be-healthcare kunye nokwandisa umthamo wayo yokuthumela iziphumo.
Nangona abaninzi abavela abavela abavela kwiimveliso ze-adtech, i-Dev Pragad ibonise lo mkhuba njengoko iimeko yokusebenza ngokufanelekileyo, ukunyaniseka, ukunyaniseka i-tech stack, kwaye usetyenzise ukuba usetyenzise i-era elandelayo ye-media eyenziwe ngempumelelo.
"Ndiye asebenzisane oku njengoko ingxaki yokuhambisa," Pragad wathi. "Yinto ingxaki elikhulu kakhulu. Ngokwenza i-platform, i-publishment, kunye ne-technology, sinikezela into efanelekileyo - kwaye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye zibe."
Phantsi kuluhlu wePragad, i-Newsweek ayikwazi ukufumana kwimibuzo yedijithali yehlabathi, kodwa iye yenza isibonelo esifumanekanga ye-profitability kunye ne-growth kwimveliso esebenzayo kakhulu.
Ngokutsho, ixabiso ye-Newsweek, kwizithuba kunye nemali, ayikwazanga kakhulu. Kwaye kunye ne-Adprime ngoku kwi-portfolio yayo, le ngempumelelo yokuphakamisa ayibonakalayo.
