Too Long; Didn't Read
Scott Middleton Scott is the CEO and founder of Terem, Australia’s leading tech product development firm. He explains how corporate teams answer the question “is this new venture big enough?” and how executives decide whether it's big enough. Scott: Big business's familiarity with macro opportunities, appeal of long term trends, and internal drive to solve pressing business problems can pull new corporate ventures away from solving business problems. He says the business driving the formation of the new venture top down, not the customer.