Too Long; Didn't Read
Once upon a time, shopping for a product may have involved an <a href="https://hackernoon.com/the-decentralised-threat-to-advertising-9359f2e32b4" target="_blank">advertising </a>flyer in the daily newspaper and a trip to the department store. Perhaps a recommendation from a friend or a creative billboard on the way to work contributed to a buying decision. Today, however, the number of channels reaching the average consumer has multiplied exponentially.