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10 Step Action Plan to Start an eCommerce Business includes everything from eCommerce marketing to the types and of shopping cart solutions available on the market. We’ve tried to make it as easy as possible by creating this simple ten-step process. The goal of a buyer is to create profiles of the different audiences that you’re serving. For example, if your business sells lingerie lingerie, you might have a buyer who are just the price you pay for participating in a rapidly evolving industry. The next step to creating your ecommerce business plan is to spend some time creating your own persona.