Too Long; Didn't Read
There are four generations on the Internet: Baby Boomers - people over 49 years old; Generation X - Gen Y - Millennials – Gen Z. Young people are resistant to advertisement because they were growing up with it. Gen Y prefers visual viral advertisements, Gen Z prefers viral, trusts brands and opinion leaders. Gen X and Boomers are willing to pay more for convenience, they will appreciate home delivery. These people also prefer to read rather than watch videos or pictures. They will be hooked by a short and informative ad: minimum of text and maximum of visualization.