Great Marketing Takes a Marathon: Should Marketers Slow Down?
by Bethan3mFebruary 12th, 2020 Too Long; Didn't Read
In an ever-accelerating world that prioritises instant gratification, it’s all too easy to focus on short term tactics over long term strategy. Growth hacks produce high immediate rewards, but generally fail to deliver long-term, sustainable results. Marketing takes discipline and a fair amount of analysis, stakeholder feedback, market research and perhaps most importantly, time. The best marketers I’ve met intimately understand how to manage scarce resources, including budgets, staff or our audience’�s attention.