Too Long; Didn't Read
95% of startups fail, 42% of those are because people didn't come to what they built. "Build it and they will come" discounts all the complexities and nuances of creating a successful venture. If true, anyone with a few hundred dollars could spit out an MVP and create a successful business. Instead, a more accurate motto would be: "Build a great product that people need, and repetitively bombard prospective users with targeted content, and you'll have a greater than 5% chance of success"