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Job postings that include video have a 34% higher application rate than those that don't and attract 12% more views by job hunters. Google, Dropbox, and Fiverr now make video a key tactic to keep their recruitment databases full of top-flight candidates. Online video is gradually becoming the preferred content of Millennials, who are currently the most important demographic that recruiters need to reach. Here's a look at why video is becoming the key to startup recruitment, and some tips on how to use it.