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Netflix

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For the first time, the FIFA Women’s World Cup will be hosted exclusively by a streaming service starting in 2027. And not just any streaming service. Netflix. The leader of New Hollywood. This is a significant development that demonstrates how live sports, especially women’s sports, is converging with content on connected TV. From a Sports Outsider to a Streaming Power Player For years, live sports was a weakness for Netflix. The company did not make a serious stab at sports until 2023 with the airing of the Netflix Cup, a novelty golf event featuring a crossover between Formula One drivers and PGA Tour golfers. But Netflix didn’t become a leader by watching the world pass it by. Netflix has expanded its reach into live sports in some significant ways, including hosting two NFL games on Christmas day, striking a major deal with World Wrestling Entertainment, and, of course, hosting the popular, if widely derided, boxing match between Jake Paul and Mike Tyson. These early ventures reflect Netflix’s strategy of testing the waters with unconventional yet buzzworthy sports spectacles alongside more mainstream sport events. The Netflix Cup and Jake Paul/Mike Tyson match may not have been a traditional sports events, but they demonstrated how the platform could create a blend of entertainment and athleticism. Netflix’s deals with WWE and the NFL indicate an effort to establish itself as a platform for marquee events that integrate live action with storytelling. The Perfect Timing for Women’s Sports A deal with the FIFA Women’s World Cup is well timed, as interest in women’s sports continues to grow. To wit: The FIFA Women’s World Cup in 2023 was the most-viewed women’s sports event in history, attracting nearly 2 billion global viewers.
The Paris 2024 Olympics saw a significant focus on women’s sports, with women’s events drawing large audiences (the women’s gymnastics team final drew 12.7 million U.S. viewers, while the women’s soccer gold medal match attracted nine million viewers).
In 2024, the WNBA achieved its most-watched season, with average viewership for its championship series reaching 1.6 million, a 25-year high.
Per Netflix, the Katie Taylor vs. Amanda Serrano boxing match (technically serving as an undercard for the Jake Paul/Mike Tyson match) was the No. 1 most-watched professional women’s sports event in U.S. history with 74 million live global viewers. The surge in viewership reflects a cultural shift in how audiences perceive and engage with women’s sports. Factors such as increased investment in women’s leagues, better marketing strategies, and the amplified visibility offered by digital platforms have all contributed to this growth. The FIFA Women’s World Cup on Netflix has the potential to further elevate women’s sports to new heights, especially given Netflix’s ability to craft compelling narratives that resonate globally. Netflix’s Edge in Sports Streaming The Jake Paul/Mike Tyson event, while proving to have questionable sports value, shows how Netflix can surround an event with engaging entertainment, as demonstrated by the pre-fight docuseries that highlighted Tyson’s redemption arc and Paul’s brash rise as an influencer-turned-boxer. Netflix also possesses enormous entertainment cachet that crosses over into sports: it’s no coincidence that Beyoncé agreed to perform at halftime during an NFL Christmas Day game after Netflix joined forces with the NFL. What sets Netflix apart is its ability to amplify the entertainment aspects of sports. Netflix can tap into its vast library of content and production expertise to create immersive, multi-layered experiences. Documentaries, behind-the-scenes footage, and athlete-focused mini-series transform simple matches into full-fledged cultural events. Consider what this could look like in practice: exclusive behind-the-scenes documentaries chronicling teams’ journeys to the tournament; halftime performances by global music superstars; interactive features allowing fans to vote on player awards or participate in trivia games during matches, all integrated into Netflix’s platform. All of this could redefine how fans engage with soccer. Strengthening Advertiser Appeal Through Women’s Sports Women’s sports also offer advertisers a unique chance to associate their brands with themes of empowerment, inclusion, and progress—values that resonate strongly with younger audiences, particularly Millennials and Gen Z. Hosting the FIFA Women’s World Cup allows Netflix to position itself as a champion of these ideals while also attracting brands eager to align with this growing cultural movement. For Netflix, this alignment boosts advertising revenue and positions Netflix well. With its tiered ad model already in place, Netflix is well-equipped to capitalize on the advertising opportunities presented by live sports. In effect, the FIFA Women’s World Cup is proving ground for Netflix’s ability to drive revenue from both content and advertising. A Powerful Partnership A partnership between Netflix and the FIFA Women’s World Cup will forge a powerful partnership, blending sports, entertainment, and connected TV for a global audience. The move underlines a broader trend: live sports are becoming a linchpin for connected TV platforms seeking to lock in subscriptions and dominate global markets. Unlike traditional cable or network television, connected TV offers interactivity, data-driven insights, and a chance to engage younger, digitally savvy audiences who demand more than just live coverage. Netflix’s foray into sports capitalizes on these advantages, positioning the platform as a hub where sports meet storytelling. For the first time, the FIFA Women’s World Cup will be hosted exclusively by a streaming service starting in 2027 . And not just any streaming service. Netflix. The leader of New Hollywood. This is a significant development that demonstrates how live sports, especially women’s sports, is converging with content on connected TV. will be hosted exclusively by a streaming service starting in 2027 will be hosted exclusively by a streaming service starting in 2027 From a Sports Outsider to a Streaming Power Player For years, live sports was a weakness for Netflix. The company did not make a serious stab at sports until 2023 with the airing of the Netflix Cup, a novelty golf event featuring a crossover between Formula One drivers and PGA Tour golfers. But Netflix didn’t become a leader by watching the world pass it by. Netflix has expanded its reach into live sports in some significant ways, including hosting two NFL games on Christmas day, striking a major deal with World Wrestling Entertainment, and, of course, hosting the popular, if widely derided, boxing match between Jake Paul and Mike Tyson. These early ventures reflect Netflix’s strategy of testing the waters with unconventional yet buzzworthy sports spectacles alongside more mainstream sport events. The Netflix Cup and Jake Paul/Mike Tyson match may not have been a traditional sports events, but they demonstrated how the platform could create a blend of entertainment and athleticism. Netflix’s deals with WWE and the NFL indicate an effort to establish itself as a platform for marquee events that integrate live action with storytelling. The Perfect Timing for Women’s Sports A deal with the FIFA Women’s World Cup is well timed, as interest in women’s sports continues to grow. To wit: The FIFA Women’s World Cup in 2023 was the most-viewed women’s sports event in history, attracting nearly 2 billion global viewers. The Paris 2024 Olympics saw a significant focus on women’s sports, with women’s events drawing large audiences (the women’s gymnastics team final drew 12.7 million U.S. viewers, while the women’s soccer gold medal match attracted nine million viewers). In 2024, the WNBA achieved its most-watched season, with average viewership for its championship series reaching 1.6 million, a 25-year high. Per Netflix, the Katie Taylor vs. Amanda Serrano boxing match (technically serving as an undercard for the Jake Paul/Mike Tyson match) was the No. 1 most-watched professional women’s sports event in U.S. history with 74 million live global viewers. The FIFA Women’s World Cup in 2023 was the most-viewed women’s sports event in history, attracting nearly 2 billion global viewers. The Paris 2024 Olympics saw a significant focus on women’s sports, with women’s events drawing large audiences (the women’s gymnastics team final drew 12.7 million U.S. viewers, while the women’s soccer gold medal match attracted nine million viewers). In 2024, the WNBA achieved its most-watched season, with average viewership for its championship series reaching 1.6 million, a 25-year high. Per Netflix, the Katie Taylor vs. Amanda Serrano boxing match (technically serving as an undercard for the Jake Paul/Mike Tyson match) was the No. 1 most-watched professional women’s sports event in U.S. history with 74 million live global viewers. The surge in viewership reflects a cultural shift in how audiences perceive and engage with women’s sports. Factors such as increased investment in women’s leagues, better marketing strategies, and the amplified visibility offered by digital platforms have all contributed to this growth. The FIFA Women’s World Cup on Netflix has the potential to further elevate women’s sports to new heights, especially given Netflix’s ability to craft compelling narratives that resonate globally. Netflix’s Edge in Sports Streaming The Jake Paul/Mike Tyson event, while proving to have questionable sports value, shows how Netflix can surround an event with engaging entertainment, as demonstrated by the pre-fight docuseries that highlighted Tyson’s redemption arc and Paul’s brash rise as an influencer-turned-boxer. Netflix also possesses enormous entertainment cachet that crosses over into sports: it’s no coincidence that Beyoncé agreed to perform at halftime during an NFL Christmas Day game after Netflix joined forces with the NFL. What sets Netflix apart is its ability to amplify the entertainment aspects of sports. Netflix can tap into its vast library of content and production expertise to create immersive, multi-layered experiences. Documentaries, behind-the-scenes footage, and athlete-focused mini-series transform simple matches into full-fledged cultural events. Consider what this could look like in practice: exclusive behind-the-scenes documentaries chronicling teams’ journeys to the tournament; halftime performances by global music superstars; interactive features allowing fans to vote on player awards or participate in trivia games during matches, all integrated into Netflix’s platform. All of this could redefine how fans engage with soccer. Strengthening Advertiser Appeal Through Women’s Sports Women’s sports also offer advertisers a unique chance to associate their brands with themes of empowerment, inclusion, and progress—values that resonate strongly with younger audiences, particularly Millennials and Gen Z. Hosting the FIFA Women’s World Cup allows Netflix to position itself as a champion of these ideals while also attracting brands eager to align with this growing cultural movement. For Netflix, this alignment boosts advertising revenue and positions Netflix well. With its tiered ad model already in place, Netflix is well-equipped to capitalize on the advertising opportunities presented by live sports. In effect, the FIFA Women’s World Cup is proving ground for Netflix’s ability to drive revenue from both content and advertising. A Powerful Partnership A partnership between Netflix and the FIFA Women’s World Cup will forge a powerful partnership, blending sports, entertainment, and connected TV for a global audience. The move underlines a broader trend: live sports are becoming a linchpin for connected TV platforms seeking to lock in subscriptions and dominate global markets. Unlike traditional cable or network television, connected TV offers interactivity, data-driven insights, and a chance to engage younger, digitally savvy audiences who demand more than just live coverage. Netflix’s foray into sports capitalizes on these advantages, positioning the platform as a hub where sports meet storytelling.

Netflix Finally Comes For Sports Streaming

One of the biggest developments among New Hollywood streaming services consists of the growth of advertising tiers, or ad-supported plans that cost less than ad-free options. The growth of ad-supported tiers in streaming services has been significant, with many platforms seeing a large portion of their new subscribers opting for these cheaper, ad-based plans. This trend is driven by rising subscription costs, making ad-supported plans an appealing alternative for consumers looking to save money. In 2024, the majority of new subscribers for several streaming platforms chose ad-supported plans. For instance, 74% of new Peacock subscribers chose the ad-supported tier, up from 70% in 2023, and 58% of new Disney+ subscribers opted for the ad-supported tier, a significant increase from earlier years. In November 2022, Netflix announced the launch of its own ad-supported tier, and Amazon did the same for Prime Video in January 2024. Both companies have taken very different approaches that speak volumes to their content monetization strategies. The Netflix Approach: Your Choice When Netflix introduced its ad-supported tier two years ago, the company gave subscribers a choice: keep the current tier with no ads, or switch to the ad-supported tier and pay less. Stay with the existing plan or trade it in for a more affordable option. Since then, Netflix reports that its ad-supported tier reaches more than 70 million monthly active users globally, and over 50% of new members are opting for the ads plan where available. Netflix expects its ad revenue to double in 2025, albeit from a relatively small base, and has already sold out its ad inventory for two Christmas Day NFL games set to air in 2024. Amazon: Level Up or Pay Up When Amazon launched ads on Prime Video in January 2024, it gave subscribers an unpleasant surprise: stick with the existing plan and experience ads or pay $2.99 more a month to go ad-free. This was especially contentious because Prime Video subscribers typically pay $139 per year for Amazon Prime, which includes access to Prime Video.The change prompted user backlash. But so far, Amazon reports that customer churn has been lower than expected and that only about 15% of users have opted to pay the additional $2.99 per month for an ad-free experience. __Hub Entertainment Research found__no measurable impact on overall subscription rates after the ad rollout, and Prime Video’s share of U.S. streaming customers increased from 55% in Q4 2023 to 57% in Q1 2024. Amazon recently decided to shut down the ad-supported Freevee channel and integrate ad-supported content directly into Prime Video rather than across multiple platforms. This reflects a competitive strategy to centralize efforts and focus investments, allowing Amazon to better compete with other streaming giants. Which Approach Works: Netflix’s or Amazon’s? One might conclude that it doesn’t matter whether you deliver a subpar user experience—people may tolerate being forced into a plan they did not ask for, similar to shoppers being directed to self-service lanes at retail stores. That might be true, but the bigger takeaway from Amazon’s perspective is the power of bundling services within the Prime membership. Prime Video subscribers are willing to tolerate some level of inconvenience because they are already invested in the broader Prime ecosystem. Netflix needs to grow subscribers to please advertisers. For Amazon, the end game is different: drive Prime membership. Prime members spend more than non-Prime members. Amazon figures, What’s an additional $2.99 a month to members who are already accustomed to paying more to get all the perks that come with a Prime membership? The Battleground for Netflix and Amazon: Live Sports The real battleground for all ad-supported tiers, including Netflix and Amazon, focuses on live sports. The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services, according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media, according to Trade Desk’s Future of TV Report. Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. Netflix is a relative newcomer to live sports but is catching up quickly, as shown in its NFL Christmas Day broadcasts. But the company is making strides. Only a few months after Netflix dipped its toes into live sports, the company signed a $5 billion deal to become the exclusive home of WWE’s Raw from January 2025 onward in the U.S., Canada, U.K. and Latin America. This means the WWE’s flagship show will leave traditional television for the first time in 31 years. Amazon, meanwhile, is flexing its retail and advertising strength by combining live sports with shoppable ads during NFL’s Thursday Night Football and Black Friday game that Amazon launched in 2023. On November 29, Amazon will stream its second annual Black Friday game featuring Super Bowl Champion Kansas City Chiefs against the Las Vegas Raiders. Beginning in 2025, Amazon will also stream NBA games on Black Friday, creating an NFL-NBA doubleheader. A Black Friday game in either the NFL or NBA is a particularly interesting gamble. Amazon’s inaugural Black Friday NFL game was not exactly a ratings bonanza on the biggest shopping day of the year. As the ratings for the 2023 game shows, there’s no guarantee a game will be engaging enough to hold viewers’ attention especially on a day when pro football and basketball have been traditionally absent. Still, Amazon is betting on success by integrating shoppable TV, enabling viewers to make purchases right from their screens. By merging entertainment and ecommerce, Amazon will offer exclusive deals on items like NFL gear during the games. This feature is designed to enhance the shopping experience, catering to viewers who are already hunting for deals. Additionally, the NFL will gain exposure to Prime’s 200 million global subscribers, along with corporate sponsors who opt to advertise during the broadcasts. But it’s not just about shopping. Amazon is using AI to create a richer, more interactive viewing experience. Its Prime Vision stream showcases advanced statistics and analytics powered by Next Gen Stats, allowing fans to access real-time player data and game strategies. This makes the broadcast more dynamic and engaging for sports fans. Netflix or Amazon? Considerations for Advertisers Of course, advertisers need to consider myriad factors when choosing any streaming platform, including costs, ad formats, and desired audiences. Here are some additional considerations to keep in mind based on Netflix’s and Amazon’s approaches to their ad tiers. Experiment with Contextual and Interactive Ads in Sports Content With live sports emerging as a key battleground, advertisers should tap into opportunities for shoppable, contextual, or interactive ads on platforms that feature sports. Amazon’s integration of shoppable ads in NFL games shows the potential for highly engaging ad formats in sports content, appealing to viewers who expect action and interaction. Assess Long-Term Brand Impact of Forced Ads The backlash Amazon faced suggests that a forced ad experience, without clear user choice, can erode brand perception. In the shor tun, advertisers should carefully weigh the potential benefits of reaching Prime Video’s vast audience against the potential for negative brand associations. For certain brands, aligning with Netflix’s user-friendly model may better protect brand sentiment. But in time, audiences will grow accustomed Amazon’s approach, and audiences won’t remember the initial user backlash. Align with Audience Expectations on Each Platform Since Amazon relies on its Prime bundle to retain viewers, advertisers could use it to reach a broader, more commercially engaged audience. However, this audience might be more tolerant of product-centered ads rather than disruptive or intrusive formats. Tailoring ad formats to match each platform's distinct user expectations will enhance brand effectiveness and avoid alienating viewers. Adapt to Consolidation in Streaming and Build Agile Campaigns With Amazon and other companies consolidating ad-supported content within a single platform, advertisers should remain agile, adapting campaigns quickly as platform strategies shift. Having flexible, cross-platform campaigns allows advertisers to reach users effectively, regardless of changes in streaming service structures. Amazon and Netflix are only two players (albeit big ones) in an increasingly crowded sea of streaming companies. The above recommendations, though, give you a sense of some of the factors involved in navigating different platforms with their own approaches. One of the biggest developments among New Hollywood streaming services consists of the growth of advertising tiers, or ad-supported plans that cost less than ad-free options. The growth of ad-supported tiers in streaming services has been significant, with many platforms seeing a large portion of their new subscribers opting for these cheaper, ad-based plans. This trend is driven by rising subscription costs, making ad-supported plans an appealing alternative for consumers looking to save money. In 2024, the majority of new subscribers for several streaming platforms chose ad-supported plans. For instance, 74% of new Peacock subscribers chose the ad-supported tier, up from 70% in 2023, and 58% of new Disney+ subscribers opted for the ad-supported tier, a significant increase from earlier years. 74% of new Peacock subscribers 74% of new Peacock subscribers 58% of new Disney+ subscribers 58% of new Disney+ subscribers In November 2022, Netflix announced the launch of its own ad-supported tier, and Amazon did the same for Prime Video in January 2024. Both companies have taken very different approaches that speak volumes to their content monetization strategies. The Netflix Approach: Your Choice When Netflix introduced its ad-supported tier two years ago, the company gave subscribers a choice: keep the current tier with no ads, or switch to the ad-supported tier and pay less. Stay with the existing plan or trade it in for a more affordable option. Since then, Netflix reports that its ad-supported tier reaches more than 70 million monthly active users globally , and over 50% of new members are opting for the ads plan where available. 70 million monthly active users globally 70 million monthly active users globally Netflix expects its ad revenue to double in 2025, albeit from a relatively small base, and has already sold out its ad inventory for two Christmas Day NFL games set to air in 2024 . two Christmas Day NFL games set to air in 2024 two Christmas Day NFL games set to air in 2024 Amazon: Level Up or Pay Up When Amazon launched ads on Prime Video in January 2024, it gave subscribers an unpleasant surprise: stick with the existing plan and experience ads or pay $2.99 more a month to go ad-free. This was especially contentious because Prime Video subscribers typically pay $139 per year for Amazon Prime, which includes access to Prime Video. The change prompted user backlash. But so far, Amazon reports that customer churn has been lower than expected and that only about 15% of users have opted to pay the additional $2.99 per month for an ad-free experience. __ Hub Entertainment Research found __no measurable impact on overall subscription rates after the ad rollout, and Prime Video’s share of U.S. streaming customers increased from 55% in Q4 2023 to 57% in Q1 2024. Hub Entertainment Research found Amazon recently decided to shut down the ad-supported Freevee channel and integrate ad-supported content directly into Prime Video rather than across multiple platforms. This reflects a competitive strategy to centralize efforts and focus investments, allowing Amazon to better compete with other streaming giants. shut down the ad-supported Freevee channel shut down the ad-supported Freevee channel Which Approach Works: Netflix’s or Amazon’s? One might conclude that it doesn’t matter whether you deliver a subpar user experience—people may tolerate being forced into a plan they did not ask for, similar to shoppers being directed to self-service lanes at retail stores. That might be true, but the bigger takeaway from Amazon’s perspective is the power of bundling services within the Prime membership. Prime Video subscribers are willing to tolerate some level of inconvenience because they are already invested in the broader Prime ecosystem. Netflix needs to grow subscribers to please advertisers. For Amazon, the end game is different: drive Prime membership. Prime members spend more than non-Prime members . Amazon figures, What’s an additional $2.99 a month to members who are already accustomed to paying more to get all the perks that come with a Prime membership? Prime members spend more than non-Prime members Prime members spend more than non-Prime members The Battleground for Netflix and Amazon: Live Sports The real battleground for all ad-supported tiers, including Netflix and Amazon, focuses on live sports. The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services , according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media , according to Trade Desk’s Future of TV Report. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. Netflix is a relative newcomer to live sports but is catching up quickly, as shown in its NFL Christmas Day broadcasts. But the company is making strides. Only a few months after Netflix dipped its toes into live sports, the company signed a $5 billion deal to become the exclusive home of WWE’s Raw from January 2025 onward in the U.S., Canada, U.K. and Latin America. This means the WWE’s flagship show will leave traditional television for the first time in 31 years. signed a $5 billion deal signed a $5 billion deal Raw Amazon, meanwhile, is flexing its retail and advertising strength by combining live sports with shoppable ads during NFL’s Thursday Night Football and Black Friday game that Amazon launched in 2023. Thursday Night Football Thursday Night Football On November 29, Amazon will stream its second annual Black Friday game featuring Super Bowl Champion Kansas City Chiefs against the Las Vegas Raiders. Beginning in 2025, Amazon will also stream NBA games on Black Friday, creating an NFL-NBA doubleheader. A Black Friday game in either the NFL or NBA is a particularly interesting gamble. Amazon’s inaugural Black Friday NFL game was not exactly a ratings bonanza on the biggest shopping day of the year. As the ratings for the 2023 game shows, there’s no guarantee a game will be engaging enough to hold viewers’ attention especially on a day when pro football and basketball have been traditionally absent. Still, Amazon is betting on success by integrating shoppable TV, enabling viewers to make purchases right from their screens. By merging entertainment and ecommerce, Amazon will offer exclusive deals on items like NFL gear during the games. This feature is designed to enhance the shopping experience, catering to viewers who are already hunting for deals. Additionally, the NFL will gain exposure to Prime’s 200 million global subscribers, along with corporate sponsors who opt to advertise during the broadcasts. But it’s not just about shopping. Amazon is using AI to create a richer, more interactive viewing experience. Its Prime Vision stream showcases advanced statistics and analytics powered by Next Gen Stats, allowing fans to access real-time player data and game strategies. This makes the broadcast more dynamic and engaging for sports fans. Netflix or Amazon? Considerations for Advertisers Of course, advertisers need to consider myriad factors when choosing any streaming platform, including costs, ad formats, and desired audiences. Here are some additional considerations to keep in mind based on Netflix’s and Amazon’s approaches to their ad tiers. Experiment with Contextual and Interactive Ads in Sports Content Experiment with Contextual and Interactive Ads in Sports Content With live sports emerging as a key battleground, advertisers should tap into opportunities for shoppable, contextual, or interactive ads on platforms that feature sports. Amazon’s integration of shoppable ads in NFL games shows the potential for highly engaging ad formats in sports content, appealing to viewers who expect action and interaction. Assess Long-Term Brand Impact of Forced Ads Assess Long-Term Brand Impact of Forced Ads The backlash Amazon faced suggests that a forced ad experience, without clear user choice, can erode brand perception. In the shor tun, advertisers should carefully weigh the potential benefits of reaching Prime Video’s vast audience against the potential for negative brand associations. For certain brands, aligning with Netflix’s user-friendly model may better protect brand sentiment. But in time, audiences will grow accustomed Amazon’s approach, and audiences won’t remember the initial user backlash. Align with Audience Expectations on Each Platform Align with Audience Expectations on Each Platform Since Amazon relies on its Prime bundle to retain viewers, advertisers could use it to reach a broader, more commercially engaged audience. However, this audience might be more tolerant of product-centered ads rather than disruptive or intrusive formats. Tailoring ad formats to match each platform's distinct user expectations will enhance brand effectiveness and avoid alienating viewers. Adapt to Consolidation in Streaming and Build Agile Campaigns Adapt to Consolidation in Streaming and Build Agile Campaigns With Amazon and other companies consolidating ad-supported content within a single platform, advertisers should remain agile, adapting campaigns quickly as platform strategies shift. Having flexible, cross-platform campaigns allows advertisers to reach users effectively, regardless of changes in streaming service structures. Amazon and Netflix are only two players (albeit big ones) in an increasingly crowded sea of streaming companies. The above recommendations, though, give you a sense of some of the factors involved in navigating different platforms with their own approaches.

Netflix and Amazon: A Tale of Two Ad Tiers

Netflix və Amazon: İki reklam səviyyəsinin nağılı

Netflix и Amazon: Разказ за две рекламни нива

Netflix y Amazon: una historia de dos niveles de publicidad

नेटफ्लिक्स और अमेज़ॅन: दो विज्ञापन स्तरों की कहानी

Netflix ak Amazon: Yon istwa de de nivo piblisite

Netflix dan Amazon: Kisah Dua Tingkatan Iklan

Netflix と Amazon: 2 つの広告層の物語

Netflix ແລະ Amazon: A Tale of two Ad Tiers

Netflix e Amazon: Um conto de dois níveis de anúncios

Netflix și Amazon: A Tale of Two Ad Tiers

ኔትፍሊክስን ኣማዞንን: ዛንታ ክልተ ደረጃታት መወዓውዒ

Netflix va Amazon: Ikki reklama darajasi haqidagi ertak

For years, Netflix built a reputation as a haven for movie makers seeking artistic freedom – the New Hollywood alternative to the way traditional studios created and distributed movies. Netflix’s approach, prioritizing streaming with some limited theatrical runs, attracted auteurs like Martin Scorsese and Alfonso Cuarón, who sought backing for riskier projects. But this model is now facing pushback from filmmakers who see the potential for box office success. The Glass Onion Controversy Netflix’s current model consists of either streaming movies out of the gate or in a few cases exhibiting them in theaters for very limited runs. Of course, once a movie goes exclusively to streaming, filmmakers lose out on box-office revenues they would earn when movies play in theaters. This model was sorely tested in 2022 with the release of Glass Onion: A Knives Out Mystery. The sequel to the popular Benoit Blanc mystery Knives Out, Glass Onion was distributed by Netflix through three major Old Hollywood theater chains, AMC, Cinemark, and Regal. The movie ran for one week, followed by a blackout period, and then a streaming premiere on Netflix on December 23. Glass Onion: A Knives Out Mystery was a hit  during its one-week showing in only 638 theaters. Box office analysts said it could have earned perhaps hundreds of millions of dollars had it stayed in theaters longer than a week. Jeff Bock, a senior media analyst at Exhibitor Relations, told The Los Angeles Times, “This is probably one of the biggest gaffes in modern film release history in terms of bungling what could have been made at the box office with ‘Glass Onion.’ Daniel Craig, the principal star of Glass Onion, was also harshly critical of Netflix for not capitalizing on the movie’s box office potential. Fast-forward to 2024, and Netflix finds its model being challenged again. Margot Robbie and Greta Gerwig are both involved in high-profile projects that highlight their desire for theatrical releases, pushing back against Netflix’s typical streaming-first model. Margot Robbie and Wuthering Heights Margot Robbie, alongside director Emerald Fennell, turned down a massive $150 million offer from Netflix for their upcoming adaptation of Wuthering Heights. The decision stems from their commitment to a theatrical release, which they believe is essential for the film’s cultural impact. Robbie, who is also producing the film through her company LuckyChap, has seen the success of theatrical releases firsthand with Barbie, which became a cultural phenomenon. Rejecting Netflix’s offer in favor of a theatrical release, likely through Warner Bros., demonstrates their belief that a cinema-first approach will ultimately yield more long-term success and cultural relevance. Greta Gerwig and The Chronicles of Narnia And team Barbie isn’t done with Netflix. Greta Gertwig, who directed Barbie, is under contract with Netflix to direct two films in The Chronicles of Narnia series. She is advocating for a theatrical release on IMAX screens before the films debut on Netflix. Gerwig’s push comes after the massive success of Barbie, and she is reportedly in talks with IMAX to secure a three-to-five week exclusive theatrical window for Narnia, potentially releasing around Thanksgiving 2026. Reportedly, Netflix is more open to making concessions for Gerwig’s project given her influence and the scope of the Narnia series. Given her clout, she will get her way. Competition from Max This kind of pushback is a problem also because other streaming platforms, are happy to be more flexible by giving filmmakers a larger window to distribute movies before going to streaming. For example, Max, part of Warner Bros. Discovery, takes a more hybrid approach. While it also focuses heavily on streaming content, Max has shown more willingness to embrace traditional theatrical releases for certain films, especially those with blockbuster potential. Warner Bros., the parent company, has a long history in theatrical distribution, and this legacy influences how Max handles major releases. For instance, Warner Bros. Discovery has released films like Barbie and Dune in theaters before making them available on Max. This strategy allows Max to capitalize on box office revenue while building buzz for a film’s eventual availability via streaming. Netflix is sitting pretty right now with its stock valuation soaring. But to remain competitive in the war for big-name talent, the New Hollywood leader may need to be willing to emulate the hybrid approach. The Netflix way has worked well for riskier prestige productions with a more narrowly defined audience. But that was then. Margot Robbie and Greta Gerwig are now. And the future. Will Netflix adapt? For years, Netflix built a reputation as a haven for movie makers seeking artistic freedom – the New Hollywood alternative to the way traditional studios created and distributed movies. Netflix’s approach, prioritizing streaming with some limited theatrical runs, attracted auteurs like Martin Scorsese and Alfonso Cuarón, who sought backing for riskier projects. But this model is now facing pushback from filmmakers who see the potential for box office success. The Glass Onion Controversy Glass Onion Netflix’s current model consists of either streaming movies out of the gate or in a few cases exhibiting them in theaters for very limited runs. Of course, once a movie goes exclusively to streaming, filmmakers lose out on box-office revenues they would earn when movies play in theaters. This model was sorely tested in 2022 with the release of Glass Onion: A Knives Out Mystery. Glass Onion: A Knives Out Mystery. The sequel to the popular Benoit Blanc mystery Knives Out , Glass Onion was distributed by Netflix through three major Old Hollywood theater chains, AMC, Cinemark, and Regal. The movie ran for one week, followed by a blackout period, and then a streaming premiere on Netflix on December 23. Knives Out Glass Onion Glass Onion: A Knives Out Mystery was a hit during its one-week showing in only 638 theaters . Box office analysts said it could have earned perhaps hundreds of millions of dollars had it stayed in theaters longer than a week. Jeff Bock, a senior media analyst at Exhibitor Relations, told The Los Angeles Times , “This is probably one of the biggest gaffes in modern film release history in terms of bungling what could have been made at the box office with ‘Glass Onion.’ Glass Onion: A Knives Out Mystery during its one-week showing in only 638 theaters during its one-week showing in only 638 theaters said said told told The Los Angeles Times Daniel Craig, the principal star of Glass Onion , was also harshly critical of Netflix for not capitalizing on the movie’s box office potential. Glass Onion harshly critical of Netflix harshly critical of Netflix Fast-forward to 2024, and Netflix finds its model being challenged again. Margot Robbie and Greta Gerwig are both involved in high-profile projects that highlight their desire for theatrical releases, pushing back against Netflix’s typical streaming-first model. Margot Robbie and Wuthering Heights Wuthering Heights Margot Robbie, alongside director Emerald Fennell, turned down a massive $150 million offer from Netflix for their upcoming adaptation of Wuthering Heights . The decision stems from their commitment to a theatrical release, which they believe is essential for the film’s cultural impact. Robbie, who is also producing the film through her company LuckyChap, has seen the success of theatrical releases firsthand with Barbie , which became a cultural phenomenon. Wuthering Heights Barbie Rejecting Netflix’s offer in favor of a theatrical release, likely through Warner Bros., demonstrates their belief that a cinema-first approach will ultimately yield more long-term success and cultural relevance. Greta Gerwig and The Chronicles of Narnia The Chronicles of Narnia And team Barbie isn’t done with Netflix. Greta Gertwig, who directed Barbie , is under contract with Netflix to direct two films in The Chronicles of Narnia series. She is advocating for a theatrical release on IMAX screens before the films debut on Netflix. Gerwig’s push comes after the massive success of Barbie , and she is reportedly in talks with IMAX to secure a three-to-five week exclusive theatrical window for Narnia, potentially releasing around Thanksgiving 2026. Reportedly, Netflix is more open to making concessions for Gerwig’s project given her influence and the scope of the Narnia series. Given her clout, she will get her way. Barbie Barbie The Chronicles of Narnia advocating for a theatrical release on IMAX screens advocating for a theatrical release on IMAX screens Barbie Narnia Competition from Max This kind of pushback is a problem also because other streaming platforms, are happy to be more flexible by giving filmmakers a larger window to distribute movies before going to streaming. For example, Max, part of Warner Bros. Discovery, takes a more hybrid approach. While it also focuses heavily on streaming content, Max has shown more willingness to embrace traditional theatrical releases for certain films, especially those with blockbuster potential. Warner Bros., the parent company, has a long history in theatrical distribution, and this legacy influences how Max handles major releases. For instance, Warner Bros. Discovery has released films like Barbie and Dune in theaters before making them available on Max. Barbie Dune This strategy allows Max to capitalize on box office revenue while building buzz for a film’s eventual availability via streaming. Netflix is sitting pretty right now with its stock valuation soaring. But to remain competitive in the war for big-name talent, the New Hollywood leader may need to be willing to emulate the hybrid approach. The Netflix way has worked well for riskier prestige productions with a more narrowly defined audience. But that was then. Margot Robbie and Greta Gerwig are now. And the future. Will Netflix adapt?

Why Netflix Might Need to Change Its Film Distribution Strategy

Per què Netflix podria necessitar canviar la seva estratègia de distribució de pel·lícules

Por qué Netflix podría necesitar cambiar su estrategia de distribución de películas

Zergatik aldatu behar izan dezake Netflix-ek bere filma banatzeko estrategia

नेटफ्लिक्स को अपनी फिल्म वितरण रणनीति बदलने की आवश्यकता क्यों पड़ सकती है?

Netflixが映画配給戦略を変える必要がある理由

Неліктен Netflix фильмді тарату стратегиясын өзгертуі мүмкін

Waarom Netflix mogelijk zijn filmdistributiestrategie moet veranderen

Impamvu Netflix ishobora gukenera guhindura ingamba zo gukwirakwiza film

Netflix හට එහි චිත්‍රපට බෙදා හැරීමේ උපාය මාර්ගය වෙනස් කිරීමට අවශ්‍ය වන්නේ ඇයි?

Prečo Netflix môže potrebovať zmeniť svoju stratégiu distribúcie filmov

Waa maxay sababta Netflix ay ugu baahan karto inay bedesho xeeladeeda qaybinta filimada

Чому Netflix може знадобитися змінити свою стратегію розповсюдження фільмів

The New Hollywood leader and one of the world’s most powerful brands just joined forces in a deal that elevates live sports on connected TV (CTV) and hammers another nail in the coffin of linear TV. Netflix announced that it will stream the NFL’s two Christmas Day games in 2024. This marks the beginning of a three-season agreement, during which the streaming service will also air at least one Christmas Day game in both 2025 and 2026. The games will also air on broadcast TV in the competing team cities, and they be available on U.S. mobile devices with NFL+. The Rise of Live Sports on CTV The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services, according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media, according to Trade Desk’s Future of TV Report. Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. A recently announced venture between ESPN, Fox, and Warner Bros. Discovery may account for about 55% of U.S. sports rights, according to Citi analysts. All Hail the NFL Netflix, a Johnny-come-lately to live sports, has good reason to cozy up to the NFL. The NFL dominates television and drives culture. Nielsen says the NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023. The NFL has wisely sensed and responded to the rise of CTV, agreeing to air games with a variety of streaming companies, among them Amazon Prime, Paramount+, Peacock, and YouTube TV. Thursday Night Football games on Amazon Prime and a Black Friday game (the first ever) in 2024 have delivered ratings and advertising gold. The league created controversy by streaming a 2024 wild card playoff game on Peacock exclusively, which shut out viewers who lacked a Peacock subscription. But the decision delivered numbers: 23 million total viewers, according to Nielsen. NBC said that the game set a record for the most-streamed live event in U.S. history. And Super Bowl LVIII on February 11 game attracted an average viewership of 123.4 million, setting a new record for the most-watched television broadcast in history. Out of this audience, 112 million viewers watched the game on CBS. The remaining viewership was distributed among Paramount+, Nickelodeon, Univision, CBS Sports, and various NFL digital platforms, including NFL+. All Eyes on Amazon The NFL is clearly just getting warmed up. The 2024-25 season will include a game in Brazil streaming exclusively on Peacock. The September 6 game will be the first NFL game played in South America and the second game to air exclusively on Peacock. A playoff wild card game will air on Amazon Prime Video. Amazon streaming a playoff game is especially intriguing. The experience will most certainly be different than the one Peacock featured and speaks to CTV’s potential for changing how people experience live sports. For one thing, Amazon will use the game to test Amazon Ad targeting features as it did with the Black Friday game when Amazon rolled out a new strategy called audience-based creative, allowing advertisers to target different audience segments with different ads in the same time slot.Amazon will also inject commerce into the game-watching experience. Amazon already offers deals for Amazon Prime customers associated with Thursday Night Football, and Amazon really ramped up shopping deals during the 2023 Black Friday game (including limited time deals along with plenty of shoppable ads).Amazon also provides several interactive features to enhance the TV viewing experience, such as X-Ray, which gives fans real-time access to live statistics and data. A feature called the 4th Down Decision Guide offers fans the opportunity to step into the role of NFL coaches during critical moments. It poses the question: should a team attempt to advance on fourth down or opt for a punt? Using machine learning, this tool assesses the success rates of both choices and evaluates their impact on the team's chances of winning the game. These kinds of features (and a lot more) are not gimmicks -- they make watching the game more of an experience. Essentially, Amazon and the NFL are reinventing Black Friday as a hybrid shopping and entertainment experience -- enticing people to stay online and watch football on a day when they’re usually out shopping was at one time unthinkable. The game garnered an average of 9.61 million viewers who watched the Miami Dolphins crush the New York Jets on Amazon Prime Video.The ratings were lower than expected. But Amazon’s first NFL outing with Thursday Night Football underwhelmed at first, too, and now things have turned around. And as Columbia University sports management professor Joe Favorito told The Street, "If you would have said to someone nine million people on the Friday after Thanksgiving are going to watch a streamed NFL game three years ago, people [would] have been jumping up and down." Amazon’s relationship with the NFL will also challenge Netflix to deliver something more experiential especially because Amazon is already creating the state of the art in CTV live sports. I expect Netflix will share more details of its own in coming weeks. A Christmas Advertising Bonanza? Christmas Day marks the NFL’s continued expansion into holiday sports viewing. The NFL averaged 28.4 million viewers across its three games on Christmas Day last season (compare that to the NBA, which averaged 2.8 million across its five games). According to the NFL, last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023. Analyst Guggenheim predicts that these games will bring in approximately $185 million in direct advertising revenue. This figure is in addition to potential increases in subscriber growth, engagement, or promotional benefits. Such a boost would signify a 15.7% increase over the firm’s existing 2024 advertising forecast of $1.18 billion. I’ve said it before, and I’ll say it again: the day is coming when the Super Bowl will move to CTV. Which New Hollywood business will win that prize? NFL photo by Photo by Adrian Curiel on Unsplash. Netflix photo by Alexander Shatov on Unsplash. The New Hollywood leader and one of the world’s most powerful brands just joined forces in a deal that elevates live sports on connected TV (CTV) and hammers another nail in the coffin of linear TV. Netflix announced that it will stream the NFL’s two Christmas Day games in 2024 . This marks the beginning of a three-season agreement, during which the streaming service will also air at least one Christmas Day game in both 2025 and 2026. stream the NFL’s two Christmas Day games in 2024 The games will also air on broadcast TV in the competing team cities, and they be available on U.S. mobile devices with NFL+. The Rise of Live Sports on CTV The Rise of Live Sports on CTV The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services , according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media , according to Trade Desk’s Future of TV Report. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. A recently announced venture between ESPN, Fox, and Warner Bros. Discovery may account for about 55% of U.S. sports rights , according to Citi analysts. may account for about 55% of U.S. sports rights may account for about 55% of U.S. sports rights All Hail the NFL All Hail the NFL Netflix, a Johnny-come-lately to live sports, has good reason to cozy up to the NFL. The NFL dominates television and drives culture. Nielsen says the NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023 . The NFL has wisely sensed and responded to the rise of CTV, agreeing to air games with a variety of streaming companies, among them Amazon Prime, Paramount+, Peacock, and YouTube TV. Thursday Night Football games on Amazon Prime and a Black Friday game (the first ever) in 2024 have delivered ratings and advertising gold. NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023 NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023 The league created controversy by streaming a 2024 wild card playoff game on Peacock exclusively, which shut out viewers who lacked a Peacock subscription. But the decision delivered numbers: 23 million total viewers, according to Nielsen. NBC said that the game set a record for the most-streamed live event in U.S. history . NBC said that the game set a record for the most-streamed live event in U.S. history NBC said that the game set a record for the most-streamed live event in U.S. history And Super Bowl LVIII on February 11 game attracted an average viewership of 123.4 million, setting a new record for the most-watched television broadcast in history . Out of this audience, 112 million viewers watched the game on CBS. The remaining viewership was distributed among Paramount+, Nickelodeon, Univision, CBS Sports, and various NFL digital platforms, including NFL+. setting a new record for the most-watched television broadcast in history setting a new record for the most-watched television broadcast in history All Eyes on Amazon The NFL is clearly just getting warmed up. The 2024-25 season will include a game in Brazil streaming exclusively on Peacock. The September 6 game will be the first NFL game played in South America and the second game to air exclusively on Peacock. A playoff wild card game will air on Amazon Prime Video. Amazon streaming a playoff game is especially intriguing. The experience will most certainly be different than the one Peacock featured and speaks to CTV’s potential for changing how people experience live sports. For one thing, Amazon will use the game to test Amazon Ad targeting features as it did with the Black Friday game when Amazon rolled out a new strategy called audience-based creative, allowing advertisers to target different audience segments with different ads in the same time slot. Amazon will also inject commerce into the game-watching experience. Amazon already offers deals for Amazon Prime customers associated with Thursday Night Football, and Amazon really ramped up shopping deals during the 2023 Black Friday game (including limited time deals along with plenty of shoppable ads). Amazon also provides several interactive features to enhance the TV viewing experience, such as X-Ray, which gives fans real-time access to live statistics and data. A feature called the 4th Down Decision Guide offers fans the opportunity to step into the role of NFL coaches during critical moments. It poses the question: should a team attempt to advance on fourth down or opt for a punt? Using machine learning, this tool assesses the success rates of both choices and evaluates their impact on the team's chances of winning the game. These kinds of features (and a lot more) are not gimmicks -- they make watching the game more of an experience. Essentially, Amazon and the NFL are reinventing Black Friday as a hybrid shopping and entertainment experience -- enticing people to stay online and watch football on a day when they’re usually out shopping was at one time unthinkable. The game garnered an average of 9.61 million viewers who watched the Miami Dolphins crush the New York Jets on Amazon Prime Video. The ratings were lower than expected. But Amazon’s first NFL outing with Thursday Night Football underwhelmed at first, too, and now things have turned around. And as Columbia University sports management professor Joe Favorito told The Street, "If you would have said to someone nine million people on the Friday after Thanksgiving are going to watch a streamed NFL game three years ago, people [would] have been jumping up and down." Amazon’s relationship with the NFL will also challenge Netflix to deliver something more experiential especially because Amazon is already creating the state of the art in CTV live sports. I expect Netflix will share more details of its own in coming weeks. A Christmas Advertising Bonanza? A Christmas Advertising Bonanza? Christmas Day marks the NFL’s continued expansion into holiday sports viewing. The NFL averaged 28.4 million viewers across its three games on Christmas Day last season (compare that to the NBA, which averaged 2.8 million across its five games). According to the NFL, last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023 . The NFL averaged 28.4 million viewers across its three games on Christmas Day last season The NFL averaged 28.4 million viewers across its three games on Christmas Day last season last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023 last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023 Analyst Guggenheim predicts that these games will bring in approximately $185 million in direct advertising revenue . This figure is in addition to potential increases in subscriber growth, engagement, or promotional benefits. Such a boost would signify a 15.7% increase over the firm’s existing 2024 advertising forecast of $1.18 billion. $185 million in direct advertising revenue $185 million in direct advertising revenue I’ve said it before, and I’ll say it again: the day is coming when the Super Bowl will move to CTV. Which New Hollywood business will win that prize? NFL photo by Photo by Adrian Curiel on Unsplash. Netflix photo by Alexander Shatov on Unsplash. NFL photo by Photo by Adrian Curiel on Unsplash. Netflix photo by Alexander Shatov on Unsplash.

Goodbye, Linear TV: Netflix to Stream NFL Christmas Games in 2024

বিদায়, লিনিয়ার টিভি: 2024 সালে এনএফএল ক্রিসমাস গেমস স্ট্রিম করবে Netflix

Auf Wiedersehen, lineares Fernsehen: Netflix überträgt NFL-Weihnachtsspiele im Jahr 2024

Adiós, Linear TV: Netflix transmitirá los juegos navideños de la NFL en 2024

Au revoir, télévision linéaire : Netflix diffusera les matchs de Noël de la NFL en 2024

अलविदा, लीनियर टीवी: नेटफ्लिक्स 2024 में एनएफएल क्रिसमस गेम्स स्ट्रीम करेगा

さようなら、リニアテレビ：Netflix が 2024 年に NFL クリスマス ゲームをストリーミング配信

안녕, Linear TV: Netflix, 2024년에 NFL 크리스마스 게임 스트리밍 예정

Adeus, Linear TV: Netflix transmitirá jogos de Natal da NFL em 2024

Прощай, линейное телевидение: Netflix будет транслировать рождественские игры НФЛ в 2024 году

Elveda Linear TV: Netflix, 2024'te NFL Noel Oyunlarını Yayınlayacak

Tạm biệt, Truyền hình tuyến tính: Netflix sẽ phát trực tuyến các trò chơi Giáng sinh của NFL vào năm 2024

再见，线性电视：Netflix 将于 2024 年播放 NFL 圣诞比赛

98 Stories To Learn About Netflix

I am thrilled to share an incredible web development and innovation journey in this blog post. Over time, I have embarked on a quest to recreate and reimagine some of the most popular web applications, resulting in a diverse collection of full-stack clones that reflect my passion for coding and technology. From the e-commerce giant Amazon to the real-time messaging platform WhatsApp, each clone is a testament to my dedication to mastering various technologies and showcasing their capabilities. In this post, we'll delve into the features and functionalities of these remarkable clones, offering a glimpse into the world of web development and the endless possibilities it presents. Most of the codes of these clones are open source. You can check it from my GitHub account. https://github.com/koolkishan If you like this blog post and my work, don't forget to subscribe to my YouTube channel. It would help me a lot. https://www.youtube.com/@KishanSheth21/videos?embedable=true 1. Full Stack Amazon Clone ✅ Built using Next.js ✅ Styled with Tailwind CSS ✅ Backend generated using Amplication ✅ State Management with Zustand ✅ Typescript for type safety ✅ Login Signup using JWT Tokens ✅ API calls using Axios ✅ Recharts for charts ✅ Next UI for excellent prebuilt components ✅ React Pro Sidebar for prebuilt excellent sidebar. ✅ Admin Panel ✅ Table Pagination ✅ Categories CRUD (Create/Read/Update/Delete) ✅ Products CRUD (Create/Read/Update/Delete) ✅ Order Management ✅ Dashboard for Admin ✅ Admin Login ✅ User Login & Signup ✅ User view products ✅ User search products ✅ User adds products to the cart ✅ User place order ✅ And many more features that you can watch from the video below https://www.youtube.com/watch?v=JVVJcFGV5p4&embedable=true 2. Full Stack Airbnb Clone ✅ Built using Next.js ✅ Styled with Tailwind CSS ✅ Backend generated using Amplication ✅ State Management with Zustand ✅ Realtime Maps using Mapbox API ✅ Login Signup using JWT Tokens ✅ API calls using Axios ✅ Create Listings ✅ View Listings ✅ Book Listings ✅ Delete Listings ✅ Add Listing to Wishlist ✅ Remove Listing from Wishlist ✅ View booked Listings ✅ Search Listings ✅ Search Listings using Map ✅ View Listings Data on Map https://www.youtube.com/watch?v=nkmPmUpUM6U&embedable=true 3. Full Stack Fiverr Clone ✅ Built with Next.js ✅ Used Prisma For ORM ✅ PostgreSQL for DB ✅ Node.js for backend ✅ Express for Node.js framework ✅ Firebase for Login ✅ Styled using Tailwind CSS ✅ Axios for API Calls ✅ Stripe for Payment Gateway ✅ Typescript for type Safety ✅ Cookies and JWT for Auth Management ✅ Multer for Image Upload ✅ Create Gigs ✅ View Gigs ✅ Search Gigs ✅ Rate Gigs ✅ Order Gigs ✅ Chat with Admin/User ✅ Revenue Analytics ✅ Payment with Stripe https://www.youtube.com/watch?v=cJ7xvBkuqiA&embedable=true 4. Full Stack Whatsapp Clone ✅ Next.js For Frontend ✅ Node.js with Express as Backend ✅ Prisma as ORM with PostgreSQL ✅ Google Login Using Firebase ✅ Socket.io for Messages ✅ Styled using Tailwind CSS ✅ Context for State Management ✅ Wavesurfer for live Audio Waveforms ✅ Login with Google using Firebase: Seamlessly sign in with your Google account via Firebase integration. ✅ Switch between multiple databases using Prisma: Customize your database preferences to suit your needs effortlessly. ✅ Send and Receive Messages using Sockets: Real-time messaging capabilities using Socket.io for instant communication. ✅ Voice Call and Video Call Feature: Enjoy crystal clear voice and video calls within the app. ✅ Voice Notes with Live Audio Waveforms: Send and receive voice notes accompanied by live audio waveforms for an enhanced messaging experience. ✅ Support for Emoji: Express yourself with a wide range of emojis to add fun and emotions to your conversations. ✅ Send Images: Share images with your friends and loved ones effortlessly. ✅ Online/Offline Functionality: Identify your contacts' online and offline status. ✅ Search Messages: Quickly find specific messages using the search functionality. ✅ Capture Photo From Camera: Take instant photos using your device's camera and send them instantly. ✅ Message Read Status: Know when your recipients have read your messages. ✅ Message Time: Stay updated with the time stamps of messages for better organization. https://www.youtube.com/watch?v=keYFkLycaDg&embedable=true 5. Full Stack Netflix Clone ✅ Built with React ✅ Used TMBD API for movie data ✅ React Router DOM for navigation ✅ Axios for API Calls ✅ Redux Toolkit for State Management ✅ Firebase for Login using Google ✅ Backend in Node.js with Express ✅ Mongoose and MongoDB for DB ✅ Styled using Styled Components https://www.youtube.com/watch?v=HgaJW2I4Mbk&embedable=true 6. Spotify Clone With Spotify API ✅ Built with React ✅ Styled with Styled Components ✅ Used Spotify API for Using Real-Time Data ✅ Used Context for State Management ✅ Used Spotify API for player Controls ✅ Play/Pause Track ✅ View Spotify Account Playlist ✅ Play Track from Playlist ✅ Forward/Backward Track ✅ Volume Increase/Decrease https://www.youtube.com/watch?v=ajVcLGEw8Xw&embedable=true 7. YouTube Clone With YouTube Data API ✅ Built using React ✅ Styled with Tailwind CSS ✅ Typescript for Type Safety ✅ Redux Toolkit for State Management ✅ Axios for API calls ✅ React Router for Routing ✅ Infinite Scroll For Infinitely Scrolling of videos ✅ Used YouTube Data API to get the videos ✅ Search Videos ✅ Random Home Page Videos ✅ View the Video Page with all the details ✅ Metadata of videos https://www.youtube.com/watch?v=I32ri7v3SYk&embedable=true 8. Zoom Clone ✅ Built with React ✅ Firebase for login using Google ✅ Firestore for storing the data and making the app serverless ✅ React Router for Routing ✅ Typescript for type safety ✅ Redux Toolkit for State Management ✅ Elastic UI for ready-made components ✅ Zegocloud prebuilt UI for Video Meetings ✅ You can schedule different types of meetings and join them ✅ Change Meetings Info https://www.youtube.com/watch?v=KCqdXubNoE4&embedable=true 9 Candy Crush in React ✅ Created using React ✅ Used Redux Toolkit for State Management ✅ Styled with Tailwind CSS ✅ Typescript for Type Safety ✅ Fully Functional Candy Crush Game using React ✅ You will learn various best practices ✅ You will learn how to implement complex Logic ✅ Logic for valid and invalid moves developed ✅ Candies with 3 or 4 matches can be poped. https://www.youtube.com/watch?v=tfV421C2r2A&embedable=true What's Next? I am working on these Clones next and will create a video before the end of the year. Full Stack Discord Clone Full Stack Instagram Clone Full Stack ChatGPT Clone Full Stack Twitter Clone You can check the status of these clones on my Discord Server. https://discord.com/invite/JjKwqn6Tm4?embedable=true Conclusion As the author of this blog post, I'm delighted to share this exciting array of full-stack clones. They stand as a testament to the endless possibilities of web development, showcasing the power of technology and innovation. Whether you're a seasoned developer or just starting your coding journey, I hope these clones inspire you to explore, learn, and create. Stay tuned for more exciting projects on the horizon in the world of full-stack development. Also published here

A Compilation of the Best Full-Stack Clones: Amazon, Whatsapp, Netflix, Spotify & More

is one of the most popular streaming services in the world, with over 220 million subscribers globally. Netflix But have you ever wondered how Netflix manages to deliver thousands of hours of content to millions of users across the globe without any glitches or delays? How do they keep up with the ever-changing demands and preferences of their customers? How do they ensure that their service is always available, reliable, and secure? Well, the answer lies in their secret sauce: . DevOps Netflix is one of the pioneers and leaders of DevOps in the industry and has been at the forefront of DevOps adoption for many years. Netflix has adopted a microservice architecture, where each service is responsible for a specific function and can be deployed independently. Netflix also uses , where they make use of the resources and services of third-party providers such as Amazon Web Services (AWS). cloud computing Netflix also uses automation, where they use tools and scripts to perform tasks such as provisioning, configuration, deployment, testing, and recovery. Netflix also uses a somewhat strange practice: , where they intentionally inject failures into their systems to test their resilience and reliability. chaos engineering In this article, I will show you how Netflix uses DevOps to deliver a seamless and satisfying experience to its customers. I will explore some of the challenges, benefits, and best practices of DevOps at Netflix. So grab your popcorn and get ready to learn some DevOps knowledge!🍿📺 Next week, I will be showing you the details of Netflix's DevOps Pipeline and how you can do it too. So make sure to subscribe to my newsletter 🚀, so you will be the first to know when I publish the story on Hackernoon. DevOps: The Secret Sauce Behind Your Binge-Watching Bliss If you're a Netflix user, you've probably never given much thought to the that power the streaming service. But trust me, they're essential to delivering the binge-watching bliss you've come to expect. DevOps practices So What is DevOps? DevOps is a set of practices that combines software development and IT operations to deliver faster, better, and cheaper software. DevOps aims to shorten the development lifecycle and provide consistent delivery of high-quality software by bridging development and IT operations. DevOps allows continuous integration, continuous delivery, continuous testing, continuous monitoring, and continuous feedback. These are the processes that allow Netflix to update its software multiple times a day, without compromising the quality or availability of its service. DevOps also fosters a culture of collaboration, communication, automation, experimentation, and learning. These are the values that empower Netflix to innovate faster, achieve near-perfect uptime, push new features faster to users, and increase their subscribers and streaming hours. Netflix is one of the most successful and popular streaming services in the world, with over 200 million subscribers and over 1 billion hours of content watched per week. Netflix operates in over 190 countries and offers a diverse and personalized catalog of movies, TV shows, documentaries, and more. Netflix also produces its own original content, such as Stranger Things, The Crown, The Witcher, and Black Mirror. In order to maintain its competitive edge and meet customer expectations, Netflix must consistently introduce new and enhanced features, content, and user experiences. It is crucial for Netflix to maintain the availability, reliability, and security of its service. Additionally, Netflix must scale its infrastructure and operations to accommodate the growing demand and complexity of its service. Furthermore, Netflix needs to remain agile in adapting to evolving technologies and adhering to varying regulations in different markets. All these challenges require Netflix to have a fast and agile software development process that can respond to the changing needs and expectations of its customers. This is where DevOps comes in. So, how does DevOps help Netflix deliver the best possible binge-watching experience for its users? Here are a few ways: : DevOps allows Netflix to experiment with new features and deploy them to production quickly and safely. This means that you can enjoy new features like personalized recommendations and interactive content sooner. Faster innovation : DevOps helps Netflix to avoid outages and resolve any issues that do occur quickly. This means that you can keep binge-watching without any interruptions. Near-perfect uptime : DevOps helps Netflix to ensure that new features are released with high quality. This means that you can expect the features you love to work flawlessly. More reliable features Overall, DevOps is essential to Netflix's success. It helps the company to deliver the best possible binge-watching experience for its users. DevOps helps Netflix achieve its business goals by enabling faster delivery of value, higher quality of service, lower cost of operation, and greater customer satisfaction So, the next time you're watching your favorite series on Netflix, take a moment to appreciate the DevOps team that's working hard to make it all possible. Without them, your binge-watching experience wouldn't be the same. How Netflix Embraced DevOps and Overcame the Cloud Challenges Netflix's love affair with DevOps began in 2008 after a major database corruption caused a . This outage was a wake-up call for Netflix, and they realized that Its traditional data center model was not scalable, reliable, or efficient enough to support its growing business. Netflix decided to move to the cloud and chose AWS as its cloud partner three-day outage Netflix rewrote its entire application in the cloud to become truly cloud-native. Netflix adopted a microservices architecture, where each service is responsible for a specific function and can be deployed independently. The company then built a self-service platform, where they provide tools and frameworks for their engineers to create, test, deploy, and monitor their services. Next, they leveraged open-source tools, such as Hystrix, Eureka, Zuul, and Spinnaker, to enhance their cloud capabilities. And they empowered their engineers to have full ownership and accountability of their services. Netflix encountered numerous challenges in the cloud, including scalability, reliability, security, performance, and complexity. The dynamic and unpredictable nature of the cloud presented issues, where resources were not always guaranteed, and failures were a constant possibility. Netflix had to guarantee that its service could seamlessly manage millions of concurrent requests and stream high-quality video without buffering or latency. Moreover, Netflix needed to take stringent measures to safeguard its data and protect its customers from cyberattacks while complying with diverse regulations in various markets. Managing the intricacies and dependencies among hundreds of microservices and thousands of instances also posed challenges. Furthermore, Netflix had to find ways to optimize costs and enhance performance in the cloud. Netflix overcame these challenges by applying DevOps principles and practices to their cloud operations. Netflix used automation, monitoring, feedback, and experimentation to improve its cloud performance and reliability. Netflix's DevOps journey has been a success story. By adopting DevOps practices, Netflix has been able to deliver new features faster, improve reliability, and reduce costs. This has allowed Netflix to become the world's leading streaming service. Netflix's DevOps Secrets: Radical Transparency, Data-Driven Decisions, and a Culture of Innovation Netflix is known for its cutting-edge DevOps practices. Some of these are: - Netflix follows a "no obstacles to production" approach that gives every engineer full access to the production environment from day one. This means that engineers can deploy their code to production without any approvals or reviews. This also means that engineers are responsible for the quality and reliability of their code. Netflix trusts its engineers to make the best decisions for their customers and their service. - Netflix does not prioritize uptime at all costs but focuses on innovation and customer satisfaction. Netflix believes that uptime is not a good measure of success, as it does not reflect the user experience or the value delivered. Netflix prefers to experiment with new features and technologies, even if they might cause some failures or errors. Netflix learns from these failures and improves its service accordingly. - Netflix does not enforce specific programming languages or frameworks but lets engineers choose the best tools for the job. Netflix does not have a standard technology stack or a prescribed way of doing things. Netflix encourages its engineers to use the tools and frameworks that suit their needs and preferences. Netflix also supports its engineers to learn new skills and technologies, as well as share their knowledge and expertise with others. - Netflix does not rely on gut instincts or traditional thinking but uses data to drive its decisions. Netflix collects and analyzes a large amount of data from its users, its systems, and its processes. Netflix uses this data to understand its customers' behavior, preferences, and feedback. Netflix also uses this data to measure its performance, identify problems, and find solutions. Netflix also uses this data to test hypotheses, validate assumptions, and evaluate outcomes. - Netflix embraces change and constant improvement by creating a culture where everyone has a seat in the conference room. Netflix does not have a rigid hierarchy or a fixed structure. Netflix empowers its employees to have autonomy, ownership, and accountability of their work. Netflix also encourages its employees to have open communication, collaboration, and feedback with each other. Netflix also fosters a culture of innovation, experimentation, and learning among its employees. Epilogue Netflix is a shining example of a company that has successfully implemented DevOps practices. Their DevOps culture has enabled them to become a leader in the entertainment industry and a gold standard in the DevOps world. Here are some of the key takeaways from this article: DevOps is a set of practices that combines software development and IT operations to deliver software faster, better, and cheaper. DevOps is essential for Netflix's success. It helps the company to deliver the best possible binge-watching experience for its users. Netflix adopted DevOps after a major outage in 2008. Netflix has faced challenges such as scaling, reliability, security, performance, and complexity in the cloud. Netflix has overcome these challenges by adopting a microservices architecture, implementing chaos engineering, building a self-service platform, leveraging open-source tools, and empowering its engineers. Netflix follows a number of key DevOps principles, including no obstacles to production, innovation over uptime, engineer choice, data-driven decision-making, and a culture of innovation and change. Netflix's software engineering process shows a fundamental understanding of DevOps thinking and a focus on quality attributes through automation-assisted processes. By following some of their best practices and principles, you too can achieve DevOps excellence in your organization. What are some of the DevOps challenges that you face in your projects? How do you overcome them? Share your thoughts in the comments below. Make sure you subscribe to ! Next week, I'll be spilling the beans on how to use Netflix's DevOps tricks for your own projects. 🚀 my newsletter If you want to learn more about DevOps and Netflix, here are some additional resources that you can check out: : A blog where Netflix engineers share their insights and experiences on various topics related to DevOps, cloud, data, security, and more. Netflix Tech Blog : A detailed article by Todd Hoff where he describes the architecture and design of Netflix's streaming service and how it handles millions of requests per second. Netflix: What Happens When You Press Play? : Building Confidence in Systems that Fail. Chaos Engineer ing

Netflix's Secret Sauce: The DevOps Behind Your Binge-Watching 

নেটফ্লিক্সের সিক্রেট সস: আপনার বিঞ্জ-ওয়াচিং-এর পিছনে ডিভঅপস

Die geheime Soße von Netflix: Die DevOps hinter Ihrem Binge-Watching

La salsa secreta de Netflix: los DevOps detrás de tus atracones

La sauce secrète de Netflix : le DevOps derrière votre visionnage excessif

नेटफ्लिक्स की सीक्रेट सॉस: द डेवऑप्स बिहाइंड योर बिंज-वॉचिंग

Netflix の秘密のソース: ビンジウォッチングの背後にある DevOps

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Секретный соус Netflix: DevOps, стоящий за вашим запоем

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Nước sốt bí mật của Netflix: DevOps đằng sau việc xem say sưa của bạn

Netflix 的秘密武器：追剧背后的 DevOps

Ugh! To think that this article started from a rant about my K-drama search results. SMH. I’m thrilled that it did because it led me down the rabbit hole of Algorithms, Deep Personalization, Search optimization, and…wait for it… ! That site is to my brain what a pâtisserie is to my eyeballs and belly. I digress, but seriously, if you haven’t checked it out, you should. Netflix’s Research Library It is due to my curiosity that I decided to write this article regarding optimizing Netflix's ML ranker outcomes for a more efficient and accurate deep personalization experience of subscribers’ long and short-term viewing preferences — to address both Fetch and Explore intents. I found writing this article very interesting because it takes the business and customer angles, as well as the infrastructure, into consideration. Context Netflix seems to focus more on home-page recommendations that enhance users’ pre-query experience and less on post-search experience. To some extent, this is great because if it were to be the other way around from the beginning, we’d all have dropped Netflix years ago. After all, the user experience (UX) would have been a hot mess! According to Das et al. (2022) in their paper on , even though most of the content discovery happens on the home page, a large amount still comes from Search. So, I can’t help but wonder, if this is the case and Netflix has solidified its , how come members still don’t have some control over their experience, especially during Search? As a Product Manager, I understand focussing on features that affect more users, but sometimes, paying attention to the seemingly insignificant 20% that don’t seem like urgent user needs could lead to 80% of our desired product outcomes. query-facet mapping and its applications UX dominance amongst its competitors There’s been some recent about Netflix’s customer satisfaction ratings in the US/Canada region, and the data shows that there seems to be quite some churn in this region despite Netflix’s growing presence in . Nonetheless, it can be argued that that region was the primary market for the product. Thus, it’s a more mature market. Therefore, it is highly likely that most other markets will follow the same trajectory as the product/markets mature and other market players arise in the mid to long term. buzz other regions The way I see it, as stated in a tweet, “…Real value from AI always hinges on solving the hard 20%- and this almost always requires an entirely different set of approaches.” thus, Netflix must start to look into the features that they don’t focus much on — based on the evidence, that’d be query-related recommendations and Search. What if the “different set of approaches” is simple? Alex Ratner Let’s be real: Netflix’s recommender systems are SUPREME (All Hail!), and the recommendations on the homepage are great a lot of the time, but it becomes more stressful when I need to find films within a genre or category that falls within Netflix’s “movie genome” (“This show is …” e.g., Swoonworthy) because . From my research, which included an admittedly ‘leading’ and informal Twitter with a small sample size, interview sessions, and scouring tons of forums on the internet for reasons why people don’t like Netflix, recommendations and search relevancy seem to be recurring customer issues. These hangups don’t stop the users from clocking their “Hours spent watching…” metric because the recommendations are decent enough, but from the responses I got, it’s almost like a nagging but dull pain point that subscribers have. They know it can be better, but it works fine to accomplish their primary goal, and they’ve used Netflix for so long that it’s a pain that they have learned to deal with. the recommendations on the homepage are finite poll I want to be able to find more movies that meet my specific taste so that my recommendations are more accurately tailored to my preferences. As a subscriber, what do I want? According to their Research website, they want me, the subscriber, to spend less time searching and more time watching what I like. What does Netflix want? So, what if I’m able to input search components once in a blue moon, and my filters are so detailed that the queries finetune the recommender systems to provide better in-session pre-query recommendations during Fetch and Explore user intent actions such as idly scrolling/hovering through recommendations lists and typing to search respectively? For instance, this has happened to me too many times than I can count and apparently so many others experience the same; Scenario: Uchenna prefers to watch Korean TV shows in the romance genre that are swoonworthy, comedy and heartfelt. It doesn’t mean that if Netflix recommends a Chinese TV show that is in the romance genre with genome tags for ‘Bittersweet, Heartfelt and Emotional’, she wouldn’t watch it. She most likely would or she would have to scroll for several minutes looking for something that meets her current mood and preference. Netflix’s Problems In my humble opinion, these are Netflix’s problems; Firstly, some of its core metrics are extrinsically motivated, quite presumptive, and based on the premise that success is in the completion of the main goal, which is, watching something on the platform in video format. In a perfect product world with business KPIs at the forefront of decision-making, yes, this is right, but in a world with flawed humans with varying moods, preferences, and intents, this is a flawed and unempathetic approach — it does not take into account that I might enjoy watching something that was recommended to me, but it doesn’t mean that it is what I would usually go for or it’s what my mood calls for at the point of selection. Because Netflix is in the growth stage of the product lifecycle, it seems the current metrics are based on customer acquisition and retention without much focus on customer satisfaction. However, the bottom line is that I’m generally happy, but my need at that moment hasn’t been met. In addition, in a scenario where I have to find films with labels that are close to what I have in mind, it’d take longer for me to find something, which then explains why most people are likely to watch something that’s been recommended to them by a friend instead of searching or always following the recommendations. Secondly, another recurring complaint on the internet pertains to the tags. The genre tags are inconsistent and do not follow regular genres. In addition, the genome tags and categories seem to be inconsistent and disorganized as well. With inconsistent and scattered labeling of video content, the likelihood of the recommender systems producing pre-query and post-query recommendations that are exactly like the ‘previously watched’ content and/or the probability of accurately predicting the subscriber’s taste becomes diminished. Thus, Netflix has a great recommender systems infrastructure, but the labels aren’t organized properly enough to help the customer decide as well as help the systems make fully optimized anticipatory decisions. For instance, last night, I started watching a TV show with genome tags ‘Swoonworthy, comedy, quirky,’ and there’s absolutely nothing comedic about this show. It’s quirky and romantic but definitely not comedy—wrong labeling. Lastly, e-commerce, content-sharing, and video tech companies are beginning to optimize their Search function despite having great algorithms that predict content based on user preferences but Netflix’s search function barely even has any filters. I found lots of comments online during my research, but one of them seems to encapsulate everything I know is wrong with Netflix. Recommendations Option 1: Optimization of Search Filters and Creation of ‘Saved Search Labels Applying optimized search filters and member pre-selected ‘saved search’ results could help improve Netflix’s recommender systems’ outcomes for pre-query in-session and long-term recommendations. Using a saved search to establish a baseline for behavior and user interest. User interactions with the baseline recommendation results can then help predict user preferences within the confines of that saved search, e.g., a Saved search named Quirky K-Drama can show more related results as the user interacts with the recommendation results — ‘Because you saved Quirky K-Drama.’ Below is a design of the Advanced Search/Saved Search feature recommendation. Option 2: Creating Expandable Pre-Query Recommendations Carousel Lists ‘Because you watched…’ and ‘Because you liked…’ rows/ recommendations are finite, which puts a limit on the subscriber’s explore intent. Currently, the recommender system provides a carousel row for each and then more carousel rows for movies with similar genome tags to what you’ve watched in the past. This creates quite a lot of clutter and diminishes the user’s experience because they have to scroll down to view films within each genome tag. Instead of creating too many lists/carousels that make the user continuously scroll downwards and sideways to find videos within mislabeled genome tags, Netflix can optimize the ‘Because you liked…’ and ‘Because you watched…’ carousels by opening them up to become expendable. This way, there’s not much of a break in the user’s exploratory actions, thus creating a better experience for them. Option 3: Creating Genome Tags Ratings to Improve Labelling and Algorithmic Outcomes I’m thinking out loud (on paper), but just keep up with me, and hopefully, this written soliloquy will be coherent enough for you to understand the point that I’m trying to make. There’s no way that humans can possibly watch every video in the Netflix library to judge the genome tags and relabel them correctly. Besides, if this were possible, the labels might even be more disorganized because the perception of a video is, to some extent, subjective. Bringing that bias into the mix might make the data more inaccurate. But could there be a way for subscribers to rate a video’s genome tag accuracy? If this happens, the recommender systems can use the data to properly label the video content. For instance, Grammarly does something similar with its text tone detector ratings. I believe these ratings feed into their algorithm that helps predict and detect the tone of text. The drawback to this is that Netflix might have to introduce a more detailed rating system for videos, which is a feature that was discontinued many years ago. However, if there’s a way to introduce the genome tag rating system even for three months, I believe that predictions will be better. Open Beta testing provides the perfect environment and timeframe for Netflix to allow subscribers to help train the model for more accurate predictions. Potential Limitations in Implementing My Recommendations It is vital to figure out whether the cost of implementing these ‘delightful’ feature recommendations can justify the required investment because, at the end of the day, Netflix is a business, and cost-benefit analysis is a given. There was not much Netflix-specific data to analyze; thus, the cost-benefit analysis outcome is unknown, and the feasibility of implementing these suggestions cannot be determined with any certainty. Cost-Benefit Dilemma: Qualitative research for this article was done using a random sampling approach on a very small cumulative sample size of about 30 people. Other feedback gathered from different online forums might also be indicative of a recurring customer pain point. However, Netflix has over 200 million subscribers; thus, even though it may seem like these are widespread customer complaints, they might not necessarily be representative of the broader subscriber population size as the small sample size comes with the probability of a sampling error (Phew! What a long sentence). Anyway, only Netflix’s data can truly confirm the validity and importance of these issues to their users. Regardless, Hypothesis testing and further research would be required to know if these recommendations are worth implementing. Without testing, implementing these would be a shot in the dark. Risk of Sampling Error: These suggestions are presumptive that the features haven’t already come up on the Netflix Product team’s backlog or brainstorming board, and they either haven’t been prioritized or have been canned because they aren’t feasible. Potentially Erroneous Assumption of Priority: Recommendation Option 3 assumes that genome tags are determined by Netflix’s AI, however, there's a possibility that in reality, genome tags are added manually during the uploading process e.g. Think: How labels and categories are added to products in a POS system. If that's the case, then we are back to square one — human error due to subjectivity — this might account for discrepancies. However, on second thought, despite this change in scenario, I believe that the validity and viability of the genome tags ratings recommendation (Option 3) could very well still stand. Just think about it for a second. Unfortunately, unless you work at Netflix, this information is unknown, so let’s just stick with our imagination and inferences, okay? :) Reality-Hypothesis Scenario Divergence: Conclusion Netflix arguably has the best Recommender systems in the game; its subscriber growth rate is increasing at a healthy pace due to expansion strategies, and its UX is probably the best in the competitive landscape as well. I envisage that they will continue to hold on to the majority of the market share for at least the next five years. However, what happens if they eventually manage to capture the streaming markets in most target countries? What happens when they can't compete on price with local and international competitors? What happens when, like the US, most of these markets mature, and customers in these countries begin to look for better customer experiences with their video streaming? What happens when innovation in other streaming service companies, like Hulu, AppleTV, and HBO, outpace Netflix's holy grail recommender systems? Ultimately, in the words of Steven Van Belleghem , “What if customers want more than excellent service?” I'm sure the amazingly talented people of Netflix are already thinking about these potential issues. These are long-term questions, but I believe that in the meantime, it's time to tweak Netflix's recommender systems to harness its optimum potential for this much-loved service to provide much better customer satisfaction. Customer experience (CX) is currently Netflix’s strength; however, customer satisfaction is slipping. A great product can have amazing CX, but if the customers want more than just excellent service to stay satisfied, more will need to be done. This is where these recommendations come in. According to Former VP of Product at Netflix, Gibson Biddle, the Netflix product team is not just focused on understanding the customer’s current wants and needs but instead on ‘inventing and delivering on unanticipated future needs.’ I also came across an article in titled ‘Stop Trying to Delight Your Customers’, and one statement caught my attention, “According to conventional wisdom, customers are more loyal to firms that go above and beyond. But our research shows that .” Harvard Business Review exceeding their expectations during service interactions makes customers than simply meeting their needs only marginally more loyal Source: (Former VP of Product at Netflix ) Gibson Biddle Therefore, typical metrics for customer satisfaction, such as NPS, might not capture the sentiments observed during my research. Focus groups and interviews are the best research methods for figuring out such “nagging-but-dull” pain points that customers have, as they don't cause churn per se. However, like a toothache, over time, the dull pain points eventually might be the reason for customers to migrate to a different service provider. Thus, this is the reason why I strongly agree with Dixon et al. (2010) in their HBR article that states that Customer Satisfaction and Customer Retention/Loyalty are more likely to be captured using Customer Effort Score as opposed to Net Promoter Score or CSAT and that’s because you learn more when asking the main question in CES — “How much effort did it take the customer to achieve their desired goal.” I believe that if Netflix asks this question often, they will find the reason why customer experience (CX) is great but customer satisfaction (CS) and loyalty (especially in the US) are disproportionately lower, and the results would help deepen personalization efforts on the platform. In the context of Netflix, Deep personalization stands at the intersection between Customer Satisfaction, Customer Experience, Customer Loyalty, and an optimized AI system. Supercharge Deep Personalization using features based on insights from research methods such as CES, the ML ranker becomes more efficient in determining user preferences. The hypotheses in this article address business problems and user problems and encourage revisiting the current product metrics at Netflix. It’s a win-win for all, right? Well, it’s up to you to decide. In a nutshell, there’s still a lot that the Netflix ML/AI systems are capable of. There’s still a lot that Netflix can do better to acquire and retain subscribers if they ask the right questions and implement features that reduce the users’ effort, create a better experience, and enhance the efficiency of the recommender systems. Thus far, they have done a great job, but it can certainly be better. The question is whether the cost of enhancement is commensurate with the benefit of a more efficient platform. What are your thoughts on this subject? Do the pain points resonate with you? Also published . here

Enhancing Netflix's Deep Personalization: The Full Potential Of Its Current AI Recommender Systems

Staying on top of the entertainment game is famously difficult. Not only are , but so are ways of delivering content to the clamoring masses. trends forever changing Nowhere is this more visible than in the video industry. We used to get our movies on tapes. Then, we got them on DVDs. There was a short BlueRay era. Then, we got all our movies digitally, on-demand, on Netflix. That created a golden age for series. But the videos keep getting shorter and have moved to TikTok and Youtube, while try to outdo Netflix at its own game. How can the OG streamer stay ahead of the competition as technical and technological evolutions spread? countless competitors The answer has been brewing for a few years now: . Below, is the strategic path the company needs to take to execute . Netflix should become a VR platform yet another masterful pivot 1. Netflix Teams Up With Meta (Or Apple) to Deliver VR Experiences Netflix partners with VR headset manufacturers to offer a bundle of subscription and hardware for a discounted price. Netflix is not a hardware company. To create and solidify its presence in the virtual reality landscape, Netflix must explore partnering with VR headset manufacturers to offer a bundled package of subscription and hardware at a discounted price — a headset AND a yearly Netflix subscription at 20% off? Sign me up! To implement this idea, Netflix would first need to identify potential VR headset manufacturers that align with its . Collaborating with an established, widespread, and cheap(er) brand like could provide a solid foundation for a successful partnership. goals and values Meta Apple, meanwhile, would be the best choice to promote the adoption of its Vision… but makes that a pipe dream. very expensive Apple TV directly competing with Netflix Negotiations with manufacturers would involve determining the terms of the bundle, including the duration of the “gifted” subscription ( ) and the hardware specifications ( ). 1 year is best VR or AR? Netflix could offer a special promotional price or exclusive content access to incentivize customers to opt for the bundled package. Additionally, the company would need to work closely with its chosen partner to ensure seamless integration between the Netflix app and the hardware, delivering an optimal user experience. While the idea of partnering with the likes of Meta holds great promise, there are potential challenges to consider. One significant obstacle is the fact that The Zuck probably wants to sooner rather than later and be a direct Netflix competitor — though TikTok is both Meta’s and Netflix’s greatest threat right now. get back into the entertainment game Additionally, pricing negotiations and revenue-sharing agreements may pose challenges, as finding a mutually beneficial arrangement can be complex. Lastly, the adoption rate of , so Netflix would need to carefully assess the market demand and potential return on investment before committing to such partnerships (and investing in VR content). VR technology among consumers is still growing 2. Netflix Expands Into Virtual Reality With a Social Movies/Series App Netflix creates a dedicated VR app that allows users to browse and watch movies and series in a virtual cinema environment, with social features embedded. For the partnership mentioned above to be successful, Netflix needs to develop a dedicated VR app. And it will need to be revolutionary to ensure adoption. The best possible option is to allow users to browse and watch films and series within a virtual or augmented cinema environment. This experience should be enhanced with social features for those wishing it, bringing the cinematic experience into the virtual realm. Creating this app would involve several key steps beyond a simple hardware partnership. The company needs to develop a user-friendly interface that allows seamless navigation within the virtual cinema environment, offering options to browse different movie genres, recommendations, and user-generated playlists. The app should (obviously) leverage Netflix’s vast database of content to provide a diverse range of movie choices. Lastly, integrating social features would be crucial, enabling users to watch movies together with friends or engage in virtual discussions while enjoying their favorite films and series. Adding comments and fan theories during specific scenes could be fun! One could imagine linking a subreddit to Netflix via an API to enhance the app’s social aspect. While the idea of a Netflix-branded VR app holds tremendous potential, there are challenges to consider. Firstly, and as previously mentioned, , and the user base might be limited compared to traditional streaming platforms. VR technology is still evolving Additionally, creating a seamless and comfortable user experience in the virtual cinema environment would require careful attention to VR-specific challenges, such as motion sickness and the need for high-quality graphics. Moreover, obtaining licensing agreements for VR distribution and potentially creating exclusive VR content could pose legal and logistical hurdles. It would also be expensive, at a time when . Netflix wants to concentrate on profitability Addressing these challenges would be vital for the company to successfully navigate the path toward becoming a more VR-oriented company. 3. Netflix Unveils Exclusive VR Movies to Emphasize Immersion Netflix produces original VR content that is exclusive to its platform and showcases the immersive potential of the medium. Once you have the hardware and the app… you need the content. And not just any content. VR content. That’s why Netflix should produce original VR movies exclusively for its platform. Netflix can begin by collaborating with experienced VR production studios and hiring experienced VR filmmakers (if such a thing exists). Together, they can develop compelling stories that make the most of the medium’s interactive and immersive capabilities. Netflix could leverage its existing relationships and distribution channels to create and promote these VR movies to a global audience. The adoption of VR movies on a large scale poses several challenges. Many of these were addressed above. An additional one to bring to the growing list is that producing high-quality VR movies requires substantial financial investment and technical expertise. Overcoming these challenges will require Netflix to strike a delicate balance between investing in VR infrastructure, stimulating user adoption of VR devices, and producing compelling content that showcases the medium’s potential, ultimately attracting more viewers to the platform. All the while avoiding the cannibalization of its existing business. Given its , none of this is a given. most recent financial performances Other Options/Variants for “VR Netflix” The above is just a taste of the best path forward for Netflix. Many alternative paths also exist, as do options to further improve the company’s move to VR. Below, is a quick run-down of said options, which offer very similar benefits and drawbacks from what was mentioned up to now. Netflix Enables Seamless Transition from 2D to 3D with VR Mode Netflix adds a VR mode to its existing app that lets users switch between 2D and 3D viewing options for compatible movies. Netflix Enhances Popular Films with Virtual Reality Experiences Netflix collaborates with filmmakers and studios to create VR versions of popular movies that enhance the story and visuals. Netflix Expands Offerings With a Dedicated VR Streaming Platform. Netflix launches a VR channel that streams curated VR movies and documentaries from different genres and sources. Netflix Enables User-Generated VR Movies With a New Platform. Netflix develops a VR platform that enables users to create and share their own VR movies using tools and templates provided by Netflix. Netflix Introduces VR Rental Service for Immersive Movie Experiences Netflix offers a VR rental service that allows users to rent VR headsets and movies for a limited time and return them by mail. Netflix Hosts Immersive VR Events and Festivals Netflix hosts VR events and festivals that feature screenings of VR movies and interactive experiences with celebrities and creators. Netflix Enhances User Recommendations With VR Movie Suggestions. Netflix integrates VR features into its existing recommendation system that suggest VR movies based on user preferences and behavior. In a rapidly evolving entertainment landscape, staying at the forefront of innovation is a challenge that Netflix has consistently tackled head-on. From the era of tapes to digital streaming dominance, Netflix has adapted time and again to changing trends. The next logical phase of this evolution is the integration of virtual reality technology into its platform. By forming strategic partnerships with VR headset manufacturers and delivering immersive experiences, Netflix could redefine how audiences consume content. This forward-looking approach hinges on collaboration, user-friendly interfaces, and the creation of exclusive VR content. While hurdles such as VR technology’s growing adoption, technical challenges, and content production costs lie ahead, Netflix’s journey into the realm of VR holds the promise of transforming how we experience entertainment once again. Through innovative thinking and careful execution, Netflix has the potential to establish itself as a leader in the VR entertainment landscape, ensuring its continued reign as an industry pioneer. Could luck out there.

Netflix VR: What Could It Possibly Look Like?

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