Zoom, and the Rise of the Freeterprise Business Model

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A freeterprise is a combination of free and enterprise where free professional accounts are driven into the funnel through the free product. As the opportunity is identified the company assigns the free account to a salesperson within the organization (inside sales or fields sales) to convert that into a B2B/enterprise account. Slack and Zoom are great examples of how you can build a valuable business with a Freeterprise model. Gennaro is the founder of FourWeekMBA, a leading source on business model innovation.