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An autofunnel is the user’s path from getting acquainted with making a purchase where you accompany him or her with pre-configured trigger messages. The important advantage lies precisely in the “auto” thing: you configure the funnel once and forever (for a long time) The implementation of the autofinnel requires virtually no human involvement. An autfunnel saves your resources while increasing the number of customers. The idea is that you “handle” more potential customers without spending time on staff and additional budget.