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Search marketers and digital marketers are wondering if the rise of AI will make them obsolete. CNN confirmed that almost all the major companies, including American Express, Comcast Holdings, and HP, were automating or outsourcing jobs overseas. Marketers can either learn to leverage AI for success or be left behind. Google CEO Sundar Pichai said: “AI is more profound than electricity or fire. It’s here to stay. Marketers need Artificial Intelligence to generate data, make predictions driven by insight, and meet new expectations.