Too Long; Didn't Read
The Gap recently announced an agreement to carry Kanye West’s Yeezy clothing line online and in stores. The Gap should partner with West now to aggressively co-brand online, where all the action is going to be for the foreseeable future, says David Deal. But the Gap's brick-and-mortar stores won't even hit them until 2021, he says. Deal: The Gap's atrocious 2020 is a microcosm for the retail industry's free-fall amid the coronavirus pandemic.