Too Long; Didn't Read
The success-killer for most startups is not running out of cash, it’s running out time to deliver. Entrepreneurs who have working product to sell should instead focus on sales. The most successful startups never fall into the pattern of creating “me too” products. They innovate in blue oceans where products and services don’t yet exist. They avoid the competitive red oceans fraught with competition—the proverbial business bloodbath. But innovation may help startups avoid competitors, but it doesn‘t stop the clock from ticking or guarantee a steady flow of revenue.