So You're Planning To Pitch Your Startup W/O a Growth Strategy This Year?

Too Long; Didn't Read

A month ago, I had the privilege to chat with a third-time founder with two successful exits under his belt. The one takeaway he had from all three of his experiences?“Distribution is king.” But: after mulling it over in my head several times, I began to realize why he said that. Most products (especially software solutions) are getting easier and easier to build over time. The longer you wait to invest heavily in your growth strategy the longer it will take for your startup to find product-market fit (unless you get lucky)