Too Long; Didn't Read
Netflix has been able to increase its market cap from a little over $2 billion to about $170 billion in a span of 10 years. Using data gathered through these sources and means, Netflix not only determines what type of content its users are interested in but can also effectively target existing content to users. Using this data, Netflix is able to boast a 90 percent engagement rate with its original content. So powerful is engagement with Netflix’s big data-influenced content that it renesw 93 percent of its original shows.