Too Long; Didn't Read
If you want to raise more than $1M, you need to grow at least 10% per month. Marketing and sales are of course important, but it is far from the only component to achieve growth. Users will only convert to loyal customers if the user experience is top-notch. The AAARRR (pronounced arr - pirates not included!) explains each of the steps that your users need to achieve to become a loyal customer. This is that missing piece that stands between your market and the success of your startup.