Too Long; Didn't Read
Humans are by nature social beings. They tend to group and socialize with others that share their interests. It is around these common interests that people meet each other, get introduced to new friends, compete with each other, show off their accomplishments, exchange knowledge and evolve themselves. This basic concept can also be applied to mobile app <a href="https://hackernoon.com/tagged/design" target="_blank">design</a>. When someone choses to download an app, they do so because they find its context of interest to them and value in its use. It goes without saying that others that download the same app have also identified the same traits, thus forming a group of like-minded individuals, not that different from the society around us. That group of individuals comprises the app’s user base.