Too Long; Didn't Read
Digital marketers can become aware of customer interests and preferences in a short span of time. Real-time data provides a robust stream of time-sensitive information that can be mined for accurate insights. Data is useful for analyzing customer preferences and demographics that allow you to learn about your target audience. Data analytics allows you to know customer preferences, interests, and product performance in real-time. This helps you as a marketer to understand what works and what doesn’t fast and help when it comes to making split-second business decisions.