Too Long; Didn't Read
AWS announced <a href="https://aws.amazon.com/about-aws/whats-new/2016/11/binary-data-now-supported-by-api-gateway/" target="_blank">binary support for API Gateway</a> in late 2016, which opened up the door for you to use more efficient binary formats such as Google’s <a href="https://developers.google.com/protocol-buffers/" target="_blank">Protocol Buffers</a> and <a href="https://thrift.apache.org/" target="_blank">Apache Thrift</a>.