Too Long; Didn't Read
A survey conducted by Shopify gathered data of eCommerce users, their core competencies, and the challenges they are facing. Fashion and Apparel industry is the most popular industry in eCommerce. Retail eCommerce sales will be dominated by paid media, content will still remain a crucial factor and to be more precise, informational content. The brand-influencer collaborations are at its peak6. Ai, VR, AR, and ML have begun manipulating the industry. Online businesses gain a plus point with their offline assets. Mobile commerce will account for 53.9% of retail eCommerce in the US.