Too Long; Didn't Read
Raw data coming in from various sources is often inherently dirty data, rife with factual errors, typos and inaccuracies. Clean data is not even considered part of a business process and is often wrongly assumed as an IT process. It’s even more challenging for IT managers when they are tasked with the mundane responsibility of manually sorting through data, when they could easily have an automated data scrubbing solution. A company could save hundreds of thousands of dollars on return mails if the contact information in your database has verified and validated addresses.