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Why do we need the decentralized web when we’ve already got Facebook, Google, and fiat currencies? It simply looks useless. Consumers come for value-add, not for the ideology, says Amber Cazzell. The killer first use-cases of the dWeb will be for marketplaces. There is a lot of value for user adoption if you can cut Uber, TaskRabbit, Amazon, and Airbnb out of economic transactions. More money for all peers involved. It’s also low-hanging fruit because of the non-exclusive contract relationships these marketplaces have with the workers.