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The Future of Marketplaces: Reinventing the $10 Trillion Service Economy. The first phase of the internet has been about creating marketplaces for goods, but the next phase will be about reinventing the service economy. We propose that a new age of service marketplaces will emerge, driven by unlocking more complex services, including services that are regulated. In doing this, the lives of 125 million Americans who work in the services-providing industries will join the digital transformation of the economy.