The Evolution of Online Advertisement Blockers
Too Long; Didn't Read
People have been trying to avoid advertisements since advertising first began. With earlier forms of advertising — in-person, print, radio and television — ads were much easier to ignore and less likely to be too intrusive. However that all changed with the internet.<br> <br> With increasing internet usage among all demographics, higher demand for sales and lead generation, and new technologies that allow for more targeted and aggressive outreach, intrusive online ads are everywhere. Your favorite website probably has ads covering the top, bottom and sidebars. Try to Google a research topic or new recipe for something you’re working on will likely lead you to a website that will assail you with pop-up ads. The assertiveness of online advertising has gotten so bad, that many consumers almost feel like they’re under attack. And this has led to the rapid propagation of a new defense — ad-blocking software.