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The Art of Data Storytelling: How to Make Your Data Impactful. Darya Efimova is a Digital Transformation Observer at Iflexion. She explains how to turn data into insights that can be acted upon. Data is an invisible advisor that helps make impactful decisions, she says. Data analysis and data visualization are vital components: data extraction, data visualization, the narrative and the narrative, they can guide you in creating a good story based on data. To become comprehensible for any team member, data needs to be visualized for non-scientists to be adapted to become visualized.