Talking With Jake Dunlap, CEO & Founder of Skaled About the Past, Evolution and the Future of Sales
Too Long; Didn't Read
Selling has been a part of our existence since the dawn of time.
It's easy to imagine two hunter-gatherer tribes, one with an abundance of fish and the other with an abundance of root vegetables, working out a deal with each other.
This is the essence of sales.
The ability to exchange a commodity that you have an excess of for something you desire – that’s all sales is. However, this has taken many different forms over our evolution, and the process of selling has evolved along with it.
In recent times, the sales process has been shaped by the growth of new technologies, the ever-changing consumer behaviors, and the growing need for businesses to stay competitive.
In my recent conversation with Jake Dunlap, co-founder of Skaled, we talked briefly about sales, the history of sales, where we are now in the industry, and where we’re headed.
This inspired me to do a deep dive into how the sales process has changed over time, how that can help us predict what’s coming in the future, and some overall tips and tricks to stay ahead of the curve in 2023.
This is a fascinating topic, with a lot of great insights, so let’s get right into it!