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Scott Middleton Scott is the CEO and founder of Terem, Australia’s leading tech product development firm. He explains why the distinction matters, then clearly defines product development and agile as different concepts. He also gives some thoughts on what you can do if your organisation is confusing the concepts. The difference may fundamentally change the approach most organisations take to building digital products. In fact, the success of tech companies has been driven by their approach to product development (of which excellent engineering is a component)