So You Got Data... What Now?
Too Long; Didn't Read
Product managers are expected to analyze reams of data to derive insights and understand user behavior from the data. The voice of the customer is often misconstrued to be a touchy-feely subject. Numbers give us insights on usage of a product and churn rates but only tell a complete story when combined with the. qualitative counterpart user research (a.k.a talking to customers). Quantitative research is inferential. Possible important nuances could be lost and in the absence of information, could play tricks on our pattern-recognizing brains.