Too Long; Didn't Read
I remember spending hours creating a clear marketing pitch for our website on <a href="https://nodis.io/token-sale" target="_blank">how our platform works</a> and why it is valuable. I confidently sent out the message in the form of a survey to research on what people think about it. To my surprise, 95% of the surveyee either required further explanation or didn’t understand anything. In fact, I asked my wife, who knew about the idea from day 1, to read it and she gave me the TL;DR face. I knew that this wasn’t going to work, especially if most of the people in the world will only understand <a href="https://nodis.io" target="_blank">Nodis.io</a> from content of our website