Too Long; Didn't Read
Rich snippets help search engines identify information relevant to your search. These snippets, as their name suggests, are rich and makes it easy for the users to get the related details in the said niche without putting too much effort in terms of clicks. A rich snippet can drive around 18-40% more traffic and lead to about 700% increase in the CTR over a typical search engine result compared to no snippet. Rich snippets are not a factor influencing Google rank or does not have any direct impact on providing your website with a higher rank, it is quite important.