Say Goodbye to Surveys and Hello to Sentiment Analysis

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Sentiment analysis is the interpretation of emotions surrounding specific keywords within text data. At its most basic, it can report whether sentiments are positive, negative, or neutral, but more advanced analysis can even assign emotions such as “happy,” “angry,’ or “sad” to the collected data as well. This analysis allows companies to eavesdrop in on what customers say about their products via external sources, then analyze the results to better inform improvement tactics.