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Hackernoon logoPassion Economy: Not All Communities Are Created Equal by@lijin

Passion Economy: Not All Communities Are Created Equal

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@lijinLi Jin

I am an Investment Partner at Andreessen Horowitz focused on the Consumer sector

Building a community can indeed provide a moat. Butโ€“I find many
companies/brands/creators profess to have community, when they really
just have customers or followers.

To have a truly defensible community, I believe the following need to
be present: high intentionality, P2P interactions, & UGC content.

Hallmarks of โ€œrealโ€ community:

  1. Intentionality: Members seek out the community as a destination, not just as part of a broader platformโ€™s feed
  2. P2P interactions: Strong engagement and ties between members
  3. UGC content: Members contribute content vs. just engaging w/ whatโ€™s broadcasted to them

More thoughts on community:

Originally published as โ€œNot all communities are created equal"

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