Too Long; Didn't Read
To write a blog post outline you need to determine all relevant subtopics that cover your main-topic thoroughly. For each subtopic you then note down a headline until all important aspects for your target audience are covered. But there is still one step missing during this process. Headlines are critical for search engines to understand what blog post is about. So when writing headlines during your outlining process, you want to strike a balance between making them engaging and descriptive so search engines understand them and deem the topic relevant to the article.