Too Long; Didn't Read
The research made by the 1,000 Genomes Project found in 2010, 88 Millions variations in human DNA from sequences that include 2,504 people from different regions. So are our brains and the way we all perceive the world. And products. We all have our own background experience which helps to understand and develop the world. As defined by ISO 9241–210, UX is <em>“a person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.”</em> All this has its basements on the cognitive relation events-affective states: once we receive an event, we react voluntary or involuntary. That is one of the principles of mass personalization.