Too Long; Didn't Read
AR technologies have penetrated the game dev space (just like VR) and turned the industry upside down with highly-addictive and engaging games like Pokemon Go and Ghostbusters. AR has already turned operating theaters into spatial computing environments where surgeons are guided by overlaying holographic representations of organs they operate on. AR is now gaining traction across different industries and niches as a cutting-edge tech that can impact a broad range of functions, from HR and recruitment to retention and loyalty to business growth and branding, etc.