Too Long; Didn't Read
Product Pricing strategy gets very little attention and is not a subject of major discussion or debate. Products are very often priced by taking into account production costs, plus some margin or by looking at what competitors are charging. Product managers often wait for the product to gain some traction before discussing a robust monetization strategy. Here are some key takeaways from growing an enterprise SaaS product from 0 to 100 paying customers: Focus on retention, make your product sticky and then acquire users. Rework the pricing model frequently to reduce add-ons. Optimize the subscription management in a way to reduce the time spent on operations.