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Machine Learning is based on algorithms that can learn from data without relying on rules-based programming. Netflix uses the process Netflix uses to recommend content on their platform, Google uses to control its self-driving cars, Duolingo uses to power its language learning app, and Instagram uses to determine which posts you’ll see on your newsfeed. Machine learning is a subset of artificial intelligence focused on teaching machines to analyze data and learn without human interference. Machine-driven software is already helping companies increase efficiency, improve customer relationships, and boost sales.