Congratulations! You’ve finished testing, you’ve fixed the crashes and crushed all the bugs you could find, and you’ve published your app on Google Play. You sit back and wait for the daily downloads to start spiking and for the glowing reviews to start coming in. After all, now the hard work is behind you. Right?
Well… we all know that’s not true. Post-launch can be a time of confusing data, reeling retention rates, difficult decisions, and a lot of sleepless nights. Thankfully, that’s where app analytics come in. But with so many options out there, how do you choose the best Android app analytics tool?
Picking the right analytics platform for you and your app can be challenging. Plus, the variety can actually make it harder to decide. We’ve picked 7 platforms that we see as the leaders of the year (and who will surely be leading the pack in 2019). Some are more event and performance focused, while others enable you to assess user experience and behavior. You can’t go wrong with any of these tools.
Android App Analytics Tool #1: Amplitude
“Product Analytics for the Digital Era”
Price: Free/Paid
Platforms Supported: Android, iOS, web
Amplitude aims to help you make sense of user behavior and create better product experiences. In order to increase your engagement, conversion, and retention metrics, Amplitude’s Android app analytics tracks data, organizes it into handy behavior reports, and help you reach conclusions and get insights based on your data.
Features:
- Real-time product analytics
- Smart alerts
- Fast insights
- SQL access
Android App Analytics Tool #2: Adobe
“Know why they come to your apps. Know why they stay. And know how to keep them.”
Price: By server call volume; Select, Prime and Ultimate
Platforms Supported: iOS, Android, Apache Cordova, mobile web
Among its many other tools and platforms, software giant Adobe has a cross-device tool for web, mobile web and iOS and Android app analytics. It’s built right into the Adobe Experience Cloud, so you enjoy Adobe’s massive suite of tools as well. Adobe’s app analytics tool includes a wide array of features, from custom drag-and-drop dashboards and automated workflows to high-level algorithmic attribution and user journey analytics. Bonus: Adobe’s Mobile Marketing add-on provides user behavior analytics as well as crash analytics.
Features:
- Crash analytics
- User behavior analytics
- User flows
- Intelligent alerts
- Cohort analysis
Android App Analytics Tool #3: Appsee
“Understand in-app experience like never before”
Price: 14-day free trial/Paid
Platforms Supported: iOS and Android
With Appsee’s Android app analytics, you can get not just numerical data on as MAU/DAU, crashes, and conversion rates, but also qualitative data. This means you get a step-by-step, tap-by-tap breakdown of users’ actions with user session recordings, as well as an aggregate view of gestures on every screen of your app via touch heatmaps. All of this happens automatically, without requiring you to spend time on events tagging. Every person on your team can benefit from Appsee’s qualitative app analytics: UX/UI designers and product managers can use touch heatmaps to locate usability issues that hurt retention rates, such as less-than-optimal navigation or unresponsive gestures. Devs can watch recordings of crashed sessions to pinpoint the exact cause of a crash, instead of combing through lines of code. This combination of both qualitative and quantitative app analytics tools ensures a faster, more informed decision-making process, without any guesswork.
Features:
- Touch Heatmaps
- User Session Recordings
- Crash reporting
- Action Cohorts
- Retention Analytics
- User flows and navigation paths
- No events tagging required
Android App Analytics Tool #4: Firebase
“Firebase helps mobile app teams succeed.”
Price: Free, then pay as you go
Platforms Supported: Android, iOS
Firebase (by Google) is the Google Analytics of Android app analytics. Firebase’s Performance Monitoring tool provides insights into your app’s performance from the user’s point of view. In addition, Firebase helps you narrow down your data to find performance issues faster. The Firebase suite of tools accompanies you throughout the entire app-making process, with hosting, authentication, A/B testing, and other useful tools.
Features:
- Performance Monitoring
- Testing platform
- Crash reporting via Crashlytics integration
- Attribution data via Google Analytics
Android App Analytics Tool #5: Mixpanel
“Understand every user’s journey”
Price: Free, $999/year, Enterprise
Platforms Supported: Android, iOS, web, and mobile web
Mixpanel aims to remove hesitation and guesswork from user analytics by providing teams with actionable user behavior analytics. With Mixpanel, you can tag events you want to track on your app, and then get automated insights created with the help of machine learning. Mixpanel’s machine learning uses trillions of data points to predict user behavior, helping you stay one step ahead in the highly-competitive Game of Apps — making this Android app analytics tool a favorite.
Features:
- Automatic Insights
- A/B Testing
- Engagement analytics
- Retention analytics
- Funnel analytics
Android App Analytics Tool #6: Keen
“Fast, flexible analytics for your users”
Price: Based on how much data you collect and analyse
Platforms Supported: Android, iOS
Keen takes a DIY approach to Android app analytics, letting mobile app developers create their own flexible custom analytics stack that best serves their needs. With Keen, you collect data from events in your app, add custom attributes, and then create your own dashboard to track the metrics you want. Bonus: Keen even has a special analytics platform for everyone’s favorite app category: gaming!!!
Features:
- Customized events tracking
- Embedded Analytics
- Publisher Analytics
Awesome Android App Analytics Tool #7: Crashlytics
“No More Sad Apps”
Price: Free
Platforms Supported: Android, iOS
No Android app analytics would be complete without a great crash analytics feature. Crashlytics aims to rid the world of bugs by giving app developers highly detailed — but still user-friendly — crash reports that automatically highlight the lines that require your attention. Crashlytics never lets anything fall through the cracks, and tracks every element of data you need: device, orientation, battery status, WiFi connection, and more. As a result, Crashlytics can actually pinpoint the exact line of code your app crashed on. Best of all, it’s very lightweight, so there’s no chance that it will affect your app’s performance.
Features:
- Lightweight SDK
- Real-time
- Cross-platform crash analytics
- Workflow integration
A few words before we go
Choosing the right Android app analytics tool is one of the most important decisions you’ll make for your app. Imagine your analytics stack as a trusted friend, walking alongside you, giving advice, and, if you’re really in trouble, giving you a wake-up slap in the face. We all need such a friend, so make sure to choose wisely. We’ve narrowed down the list for you as much as possible, but if you think we missed a great Android analytics tool, feel free to add it below in the comments!