Congratulations on being a part of the Momentum 10, the elite top 10 startups who demonstrated truly exceptional drive and progress in the year 2024. The Momentum 10 Interview Series will delve into the unique journeys and powerful foundations propelling your startups to the top in the 2024 Startups of The Year campaign!
Tell us about you.
Areeb Innovations is an award-winning, ISO-certified digital marketing firm exclusively serving seed-funded startups across the UK, US, and Germany. Our mission is simple: accelerate sustainable growth for emerging businesses through full-spectrum digital marketing, automation, and performance analytics.
Tell us how your startup is changing the world.
We're enabling founders to focus on product and vision, while we handle the entire digital journey—ensuring their innovations reach the right audiences, scale efficiently, and attract investor confidence. By partnering with impact-driven startups, we’re collectively shaping a more connected, digitally mature world.
What sets you apart from the competition?
We’re not a marketing agency for everyone—we exclusively serve funded startups. Our contract-based model allows us to go deep, not wide. We build long-term value by aligning marketing outcomes with investor milestones, and our team culture revolves around experimentation, automation, and results.
What does it mean for you to be in the Momentum 10?
It’s a humbling and energizing milestone. Being part of the Momentum 10 validates our mission, our people, and our belief that impactful marketing can fuel meaningful innovation. It motivates us to aim even higher and inspire others in the startup ecosystem.
What do you love about your team, and why are you the ones to set out for this mission?
Our team is young, adaptive, and relentless. We bring diverse talents—marketers, analysts, creatives—all united by a common goal: helping startups grow. We foster innovation through open communication, performance incentives, and a culture of constant learning.
Looking back, what milestone was the biggest turning point for your startup?
Securing our first international contract with a US-based startup changed everything. It validated our business model and led to global referrals. That was when we truly found product-market fit—offering specialized digital services for funded startups seeking scale.
What’s one valuable lesson you learned this year that you’d pass on to other startups?
Don’t chase every trend—chase clarity. In 2024, we realized that focusing on fewer, high-impact channels with data clarity brought more growth than experimenting with too many tools. Focus, measure, iterate.
How do you envision your industry evolving in the coming years, and how will your startup stay ahead?
With AI, privacy laws, and personalization evolving fast, the future of marketing will be hyper-automated and trust-driven. We’re investing in AI-driven campaign optimization, first-party data strategies, and team upskilling to remain ahead of this curve.
How do you or your company intend to bring forward the Momentum 10 inspirations in 2025?
We’ll pay it forward—by mentoring early-stage startups, sharing case studies openly, and promoting data-driven growth strategies in local startup ecosystems, especially across Asia. We’ll use this momentum to advocate for smart, scalable marketing.
What goals are you looking forward to accomplishing in 2025?
We aim to onboard 50 new funded startups, launch an in-house marketing automation tool for founders, and build a knowledge hub around startup growth marketing.
2024 has been crazy, with all the new techs, and all the geopolitics fluctuations. What are the impacts of these to your startup, and to your industry as a whole? Be as brief or as detailed as you like.
Geopolitical uncertainties made budgeting tighter for startups, while new AI tools shifted how we plan campaigns. We adapted by refining ROI tracking, restructuring retainers, and adopting low-cost automation—ensuring our clients could grow despite the chaos.
We would love your feedback on HackerNoon as a tech publication! How has your experience been with us?
HackerNoon has been a refreshingly real platform—highlighting authentic startup stories without the fluff. We love the focus on founders and tech culture, and appreciate how accessible and community-driven the platform is.
Any words of wisdom you’d like to share with us?
Build what solves a real problem. Hype fades, but impact compounds. Stay curious, stay honest, and remember—startups don't need to be loud, they need to be consistent.
About HackerNoon’s Startups of The Year
Startups of The Year 2024 is HackerNoon’s flagship community-driven event celebrating startups, technology, and the spirit of innovation. Currently in its third iteration, the prestigious Internet award recognizes and celebrates tech startups of all shapes and sizes. This year, over 150,000 entities across 4200+ cities, 6 continents, and 100+ industries will participate in a bid to be crowned the best startup of the year! Millions of votes have been cast over the past few years, and many stories have been written about these daring and rising startups.
The winners will get a free interview on HackerNoon and an Evergreen Tech Company Newspage.
Visit our FAQ page to learn more.
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Check out the Startups of the Year Merch Shop here.
HackerNoon’s Startups of The Year is a branding opportunity unlike any other. Whether your goal is brand awareness or lead generation, HackerNoon has curated startup-friendly packages to solve your marketing challenges.
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