Marketing Automation Innovation: Srinikhil Annam's Multichannel Campaign Transformation

Written by echospiremedia | Published 2025/06/26
Tech Story Tags: marketing-automation | srinikhil-annam | ibm-unica-integration | adobe-campaign | multichannel-marketing | campaign-analytics | martech-transformation | good-company

TLDRSrinikhil Annam led a global marketing automation overhaul by integrating IBM Unica and Adobe Campaign. He streamlined workflows, reduced launch time by 30%, improved targeting with dynamic content and analytics, and created a centralized campaign hub—setting new standards for multichannel marketing automation and Martech maturity. via the TL;DR App
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Written by echospiremedia | Expert Tech writer and Reporter
Published by HackerNoon on 2025/06/26
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