TLDR
The first and foremost rule to succeed is to treat the creation of a B2B department like a startup, even if you aren't introducing a new product. The research approach is critical because your final users and stakeholders have different pain points. In many cases, B 2B brings the need to switch to a sales-led or hybrid approach to growth.via the TL;DR App
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Written by olgashapovalova | B2B & Partnerships Director at Headway EdTech Startup and Strategic Management Expert