Leveraging Data Analytics to Improve Patient Adherence
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Medication nonadherence affects as many as 40% to 50% of patients suffering from chronic illnesses. Medication adherence is affected by a wide variety of factors, including health disparities, the nature of the disease, treatment complexities, and more. Declining levels of **patient adherence** adversely impact patient outcomes and product performance alike. Using pharma analytics to study the factors affecting patient adherence helped in the understanding of what factors impact patient adherence. Analyses show that the economic distress that the patient faces due to the expensive dosages of medicines can lead to missed doses or even complete medication drop-offs.