Too Long; Didn't Read
A robust lead generation strategy that continuously onboard new qualified leads is an essential part of any B2B strategy. With a little effort mixed with creativity, lead generation can be a continuous process. In this article, we examine how PMS, EPDMS, and other management software vendors can properly compete and dominate in their respective realms. The market for management software is niched but it can also encompass other buyers who have use of the services that you offer. The account-based marketing approach is directed at looking for buyer personas that you want to target and fine-tuning your strategies.